Accenture Interactive picks up search and digital marketing analytics duties
SÃO PAULO, Mar. 8th, 2016 – Accenture (NYSE: ACN) has been selected as the performance marketing agency in the Brazilian market for all the brands and divisions of L’Oréal, one of the world’s leading beauty companies. Accenture Interactive, part of Accenture Digital, is responsible for managing and optimizing search engine marketing (SEM), search engine optimization (SEO) and digital marketing analytics in the market.
“Accenture Interactive was selected by L’Oreal because of our strategic thinking, marketing talent and experience in the Brazilian market, in addition to Accenture’s long-standing relationship as global partner of L’Oreal,” said Leonardo Cid Ferreira, managing director for AD.Dialeto, part of Accenture Interactive. “Their trust in our competencies as digital marketing agency partner reinforces our local market leadership position in Brazil.”
“Accenture Interactive contributed with stronger strategic insights, experience and local market presence,” said Erica Campbell, media director for L’Oreal Brazil. “We are already reaping good results from this collaboration.”
According to José Gonçalves, Accenture Interactive Lead for Latin America, "Search is one of the most critical channels of digital media as all other marketing channels depend on it. To get the best return requires strong marketing and technical expertise, as well as deep knowledge of the local market and today’s digital consumer. These are the attributes Accenture Interactive will bring to the table to help bolster L’Oreal’s market-leading position in Brazil.”
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @Accenture Social and visit http://www.accenture.com/interactive.
L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 22.5 billion euros in 2014 and employs 78,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.
Research and innovation, and a dedicated research team of 3,600 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. - www.loreal.com
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