NEW YORK; Dec. 18, 2013 – Accenture (NYSE: ACN) is named as having “very strong” or “strong or moderate” capabilities in the digital transformation market in Gartner Inc.’s report, “Leverage Digital Transformation Consultants to Adapt to the Digital Age.” Accenture is named as having “very strong” digital consulting capabilities among its peers in nine out of eleven capability categories including providing strategy to the digital transformation marketplace, design and technology. Gartner listed Accenture as strong or moderate in the remaining two.
The August 2013 Gartner report examines, “the direction of the market for digital transformation consulting services, and a high-level landscape of representative players.” It also defines digital transformation and explores accompanying trends including the use of big data analytics, and the skills needed to effectively support transformation.
Gartner evaluated 13 digital consulting services providers in the report based on a comprehensive framework that assessed each vendor on 11 categories. The framework highlights the life cycle of services offerings in digital transformation consulting and includes categories such as: ideation, business strategy, organization design and change management, design and rapid prototyping, market research and competitive analysis, user experience design, emerging technology, and governance program design and execution. Accenture was cited as being “very strong” in nine capability categories: research, design, analytics, strategy, justification, organization, process, technology, and program and change management.
“We feel Gartner’s assessment of Accenture in their Digital Transformation report strongly reflects our commitment to our global clients -- to provide them with the services and expertise needed to transform in today’s digital era and drive ROI through lower costs, higher conversion rates and faster time to market,” said Brian Whipple, senior managing director of Accenture Interactive, now a part of Accenture Digital. “As we integrate our recent avVenta, Fjord, and Acquity Group acquisitions further into our Accenture Interactive portfolio, we’ll be able to offer CMOs, CIOs and digital leaders even more robust and exciting digital services to help them reach consumers and increase revenues.”
Subscribers to Gartner for Marketing Leaders can access this report by clicking here: “Leverage Digital Transformation Consultants to Adapt to the Digital Age.”
Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive, which is a key part of Accenture Digital, offers integrated, industrialized and industry-driven digital transformation and marketing solutions. Follow @AccentureSocial or visit www.accenture.com/interactive.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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