Accenture Helps Zurich Insurance Group Revamp Global Corporate Website to Support Digital Marketing Strategy
Accenture helped Zurich design, develop, test and roll out the new website. The global website was built to allow quick and easy migration of Zurich’s country-specific websites onto this global web platform, which enables those websites to benefit from the same enhanced digital capabilities. Accenture will also provide maintenance services, as a managed service, for the web content management applications and IT infrastructure that support the insurer’s website, under a newly signed three-year agreement. Avanade has assisted Accenture in building Zurich’s website and will also help Accenture deliver the maintenance services.
“With this new corporate website, we have achieved a major milestone in Zurich’s digital transformation strategy,” said David Patterson, Enterprise Applications at Zurich. “We can now offer a truly differentiated digital experience that today’s consumers expect. We would not have achieved this without Accenture’s and Avanade’s help as they brought top skills and experience to this initiative – combining deep industry knowledge, technology expertise and a global track record for delivering digital transformation projects. Their unique capabilities had a significant positive impact on our successful delivery, making them the ideal business partners to now help us run the website and ensure that it matches consumers’ evolving needs.”
Zurich’s new global corporate website, which automatically adapts its design to desktop, smartphone and tablet devices, is based on a new technology platform that enables the insurer’s marketers to quickly design and launch personalized communication campaigns at scale across all digital channels. The platform helps marketing teams strengthen brand positioning and enhance customer engagement by providing actionable insights and advanced personalization tools.
“In a world where buying decisions are increasingly tied to digital media, companies’ corporate websites can be a powerful weapon to attract and retain customers,” said Thomas D. Meyer, managing director of Accenture’s Insurance practice in Europe, Africa and Latin America. “These websites must be interactive display windows that give visitors the impression that the content is uniquely adapted to their specific needs. They should be a platform that allows marketers to both gather customer insights and quickly launch targeted communication campaigns accordingly. With its new corporate website, Zurich is better positioned than ever to turn its digital presence into a key lever for growth.”
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With more than 55,000 employees, it provides a wide range of general insurance and life insurance products and services. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, including multinational corporations, in more than 170 countries. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com.
Accenture is a global management consulting, cloud, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Avanade helps customers realize results in a digital world through business technology solutions, cloud and managed services that combine insight, innovation and expertise focused on Microsoft technologies. Our people have helped thousands of organizations in all industries improve business agility, employee productivity and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialized delivery model to provide high quality solutions using proven and emerging technologies with flexible deployment models–on premises, cloud-based or outsourced. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 22,000 professionals in more than 20 countries. Additional information can be found at www.avanade.com.
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