November 09, 2010
Accenture Completes Acquisition of Mogenesis, Strengthening Its Embedded Software Services Capabilities

NEW YORK; Nov. 10,  2010 - Accenture (NYSE:ACN) has completed its acquisition of Beijing Genesis Interactive Technology Co., Ltd. (Mogenesis), a Beijing-based embedded software services company that provides mobile software outsourcing services and solution licensing for companies in China. 
The acquisition will build on the expertise, design, development, testing and outsourcing capabilities of Accenture Embedded Software Services, which helps clients innovate through the use of embedded software to deliver any product, service or solution faster and more cost-effectively across a range of industries. Those industries include mobile devices, automotive, medical equipment, and aerospace and defense.
“Embedded software has become a main differentiator for mobile devices and solutions driven by customer demand for ever smarter devices,” said Jean Laurent Poitou, managing director of Accenture Embedded Software. “As a result, our clients are looking for ways to increase the predictability and lower the development cost of new and emerging software technologies.”
Mogenesis developers offer a range of skills across multiple embedded software platforms, including Android, Symbian, Windows Mobile and LiMo.  Mogenesis has been providing mobile software services since 2004.
“The Mogenesis team brings years of accomplished software engineering experience across market-leading mobile platforms and time-critical product development and solution licensing,” said Poitou. “The acquisition will enhance Accenture’s existing developer base in terms of both numbers and geographic reach, meeting rapidly increasing client demands for embedded software skills, particularly across Asia.”
Gong Li, Chairman of Accenture Greater China, said, “This acquisition will significantly strengthen Accenture’s mobile software and application development offerings to device manufacturers in China, and add to our capabilities to provide end-to-end value-added services on mobile devices for operators.”
Accenture’s record in embedded software includes helping original equipment manufacturers ship more than 300 different mobile phones worldwide. It has also helped chipset vendors create robust adaptation software, and in-vehicle infotainment (IVI) manufacturers run systems and operator testing.
“We see great synergy in combining our offerings in the embedded software market with Accenture’s consulting and technology outsourcing expertise, industry focus, and global reach,“ said Dennis Kung, chief executive officer, Mogenesis. “This will give clients all the benefits of working with a global leader like Accenture and the local skills and market knowledge of our people.”
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 204,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.  The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010.  Its home page is
Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied.  These include, without limitation, risks that: the transaction described in this press release might not achieve the anticipated benefits for Accenture; our business could be negatively affected if we cannot expand and develop our services and solutions in response to changes in technology and client demand; the management consulting, systems integration and technology and outsourcing markets are highly competitive and we might not be able to compete effectively; our work with government clients exposes us to additional risks in the government contracting process; clients may not be satisfied with our services;  our growth and our ability to compete may be adversely affected if we cannot attract, retain and motivate our employees or efficiently utilize their skills, including those personnel comprising the staff of Mogenesis; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in our most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission.  Statements in this press release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.
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Aleks Vujanic
+44 (0)207 844 3476
Ed Trapasso
+1 917 452 3555