Collaboration underway for the second consecutive year to bring fashion and technology closer together
NEW YORK; Sept. 9, 2015 – Accenture (NYSE: ACN) and MADE, the downtown creative hub, will team during MADE Fashion Week in New York for the second consecutive year and discuss the convergence of fashion and digital.
Accenture and MADE will sponsor the “Impact of Digital Media and Analytics on Fashion” Panel on Monday, September 14 at 6:00pm, coinciding with Spring/Summer ’16 presentations at Milk Studios. The event will bring together a variety of participants from the fashion, media and technology industries and explore how digital and analytics can change the world of fashion, for both the brands and consumers alike.
The conversation will be moderated by Dan Porter, Head of Digital at WME | IMG, a global sports, events and talent management company. Panelists will include:
- Narendra Mulani – Senior Managing Director, Accenture Analytics
- Rey Peralta – Chief Technology Officer, Milk
- Burak Cakmak – Dean of Fashion, Parsons School of Design
- Valentine Uhovski – Fashion Evangelist, Tumblr
- Tracie Egan Morrissey – Editor-in-Chief, Broadly
“Data is everywhere in the fashion industry and the insight it can offer designers can be game-changing,” said Narendra Mulani, senior managing director, Accenture Analytics. “Fashion designers have an abundance of data at their disposal that can help them to better understand customer preferences, shape tomorrow’s fashion trends, identify a more effective marketing approach, and much more. It’s an exciting time for the fashion industry – as more designers explore the art of what’s possible with digital and analytics, they can pursue a swifter and more certain path forward to attain their business goals. We are delighted about our relationship with MADE and continuing to be a part of this exciting intersection of technology and fashion.”
The Accenture and MADE collaboration kicked-off last year during the September 2014 New York Fashion Week. The relationship was formed with the shared goal of “Fashion + Technology”, bringing fashion and technology closer together to advance up and coming designers as they grow their fashion businesses. Initially the partnership focused on advancing wearable technology in the context of people’s lifestyles and has since broadened its scope to include the key roles digital and analytics can have in the fashion industry.
MADE began in 2009 to counter the impact of economic recession on the fashion industry and designers. As part of the WME | IMG portfolio, MADE is a global platform that makes fashion more accessible and connects visionary brands to the vanguard of fashion, music, art, technology and maker culture. Love MADE and stay tuned at MA.DE, twitter, instagram and tumblr.
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Analytics, part of Accenture Digital, delivers insight-driven outcomes at scale to help organizations improve their performance. With deep industry, functional, business process and technical experience, Accenture Analytics develops innovative consulting and outsourcing services for clients to help ensure they receive returns on their analytics investments. Accenture also offers analytics platforms that can drive data-driven decisions: the Accenture Insights Platform – a cloud-based, end-to-end analytics solution designed to deliver real-time actionable insights – and the Accenture Analytics Applications Platform – a scalable platform that develops industry- and function-specific advanced analytics applications that are reusable, configurable and adaptable to meet the needs of each unique company and its individual users. For more information follow us @ISpeakAnalytics and visit www.accenture.com/analytics.
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