March 23, 2015
Accenture Adds SmartVideo Technology to its Life and Annuity Software to Help Insurance Carriers Improve Customer Experiences
New digital capabilities deliver personalized videos that enhance and differentiate the customer experience
NEW YORK; March 23, 2015 – Accenture (NYSE: ACN) has enhanced its market-leading Accenture Life Insurance Platform (ALIP) by adding personalized SmartVideo capabilities that help life insurance and annuity carriers deliver dramatically improved customer experiences through digital channels. The new solution allows carriers to take advantage of engaging, personalized and data-driven videos at scale to help support and retain customers throughout the customer lifecycle.
SmartVideo allows carriers to use customer and policy information that is already stored in their systems to quickly and cost-effectively create data-driven videos. Delivered in real time, these videos provide customers with account set up information, billing statements, and events confirmations.
“As technology and industry changes continue at a blistering pace, carriers find themselves in the midst of a digital transformation that requires a focus on innovation. Integrating SmartVideo technology into ALIP will change ” said Shay Alon, global managing director, Accenture Software for Life and Annuity. “Our new SmartVideo complements Accenture’s life insurance and annuity offerings by enabling carriers to create unique digital experiences while reducing contact center and operational costs.”
As part of an exclusive alliance with SundaySky, SmartVideo technology is offered as a software-as-a-service (SaaS) solution designed to provide technology and commercial framework for smooth deployment. It is sold as a standalone solution or pre-integrated with ALIP, Accenture’s robust, configurable and scalable software suite that offers life insurance and annuity carriers of all sizes solutions for product development, new business, underwriting, and policy administration. 
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is The Accenture Life Insurance Platform is part of Accenture Life Insurance Business Services, a business service within Accenture’s Financial Services operating group. By applying its extensive industry knowledge to continuously enhance its software, Accenture helps insurers reduce operating costs, manage risk and drive growth through improved product development, enhanced policy administration and distribution, and through technology platform consolidation and modernization. Its home page is
About SundaySky
SundaySky, the creator of SmartVideo, helps customer-centric brands tell stories with personalized, real-time video experiences at every stage of the customer lifecycle. The SmartVideo lifecycle marketing platform generates hundreds of thousands of SmartVideos daily, powering customer acquisition, support, growth and loyalty initiatives for leaders in e-commerce, telecommunications, insurance, banking and travel. SundaySky customers have proven that SmartVideo viewers are more engaged, profitable and loyal, as program performance is measurable and optimized for incremental impact on key business metrics.
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