Accenture Adds L’Oreal USA to its Client Roster for Accenture CAS Trade Promotion Management Software
NEW YORK; Jan. 25, 2012 – Accenture (NYSE: ACN) announced today that L’Oréal USA has selected Accenture CAS trade promotion management software to improve the efficiency of its trade promotions program. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods (CPG) industry. Financial terms were not disclosed.
Under the agreement, Accenture will assist L’Oréal in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process. This will include greater insight into the factors affecting the performance of promotions.
“Trade promotions typically cost the consumer products industry between 15 and 20 percent of sales, making it a prime target area for reducing costs while improving effectiveness,” said Henning Fromme, senior executive at Accenture and product strategy and development lead for Accenture’s consumer goods software business. “This is the second contract that we have announced with L’Oréal since acquiring CAS in January, which illustrates the benefits Accenture CAS offers to leading CPG companies.”
In January 2011, Accenture acquired CAS, the leading provider of customer management and mobility solutions, to assist CPG companies in selling more products more profitably. Accenture CAS offers an integrated suite of retail execution and trade promotion management software, including direct store delivery, field service and trade promotion optimization, and is part of the Accenture Software portfolio of products.
Earlier this year, Accenture received a “Strong Positive” – the highest possible rating given – in Gartner’s report entitled “MarketScope for Sales Force Automation in the Consumer Goods Industry”1 for its Accenture CAS solution.
 Gartner “MarketScope for Sales Force Automation in the Consumer Goods Industry” by Dale Hagemeyer, March 9th, 2011.
Accenture is a global management consulting, technology services and outsourcing company, with more than 244,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software
About the MarketScope
The MarketScope is copyrighted 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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