Acquisition will enhance end-to-end digital mobility services in Europe, from strategy and service design, to implementation and solution maintenance
AMSTERDAM; July 19, 2016 – Accenture (NYSE: ACN) has acquired MOBGEN, an end-to-end digital services company that combines mobility strategy, creativity and technology to deliver solutions that drive engagement for global brands with their customers, employees and partners.
Headquartered in the Netherlands and with offices in Spain, MOBGEN has over 160 employees and develops holistic solutions with a focus on the user experience, for both mobile devices and the Internet of Things (IoT). MOBGEN integrates these solutions with existing systems ready for deployment, and continues to run and maintain them as a service. This includes advanced analytics to provide user behaviour insight, and to analyse valuable data regarding solution performance. Terms of the acquisition were not disclosed.
Organizations are increasingly under pressure to deliver rapid iterations for advanced mobile and IoT services, and require strong roadmaps, agile development capabilities and scalable solutions to address this. By bringing MOBGEN into Accenture Digital, clients in Europe and beyond will have access to the skills they need to help overcome these challenges.
“The MOBGEN acquisition strengthens and expands the capabilities of Accenture Digital in Europe,” said Marc Huijbregts, Accenture Digital lead in the Netherlands. “Demand for mobility platforms, services and applications is mounting, but as the IoT grows, these need to be built for an increasingly complex range of functions and devices while keeping the user experience in mind.”
Jack Ramsay, senior managing director, Accenture Digital, continued: “To deliver the greatest value, mobility solutions must support overall business strategies, and be wholly integrated with back-end systems to ensure data-driven personalised services can be delivered to users. With their holistic approach and focus on service design, meshing their creative and technology experience to strengthen brand relationships, MOBGEN will help Accenture offer clients across Europe the support they need to match the fast pace of technological change.”
“Being chosen for acquisition by a company with the stature of Accenture is fantastic news for our employees and our clients,” said Ron Vrijmoet, CEO and founder of MOBGEN. “We are still only in the discovery phase of how this mobile revolution will transform the way we live and work, and our clients know that to provide the very best, most exciting customer experiences, the underpinning digital solutions are critical. MOBGEN is and will remain at the centre of this revolution as part of Accenture Digital, offering our existing and new clients access to deep industry expertise and global, scalable service design and technology resources that will help them build ever-stronger relationships with their customers and employees.”
MOBGEN serves clients across a wide range of industries including finance, retail and travel, and has won industry recognition from the Webby Awards, the Red Dot Best of the Best Award, the Dutch Interactive Awards, and the European Business Awards, among others.
Aegon, one of MOBGEN’s first corporate clients, made a significant contribution to the success of MOBGEN and became an important investor in the company. As part of this acquisition, Aegon - who will stay focused on supporting startups - has sold its shares to Accenture, and MOBGEN will now operate as part of Accenture Digital.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. To learn more about Accenture Digital, follow us @AccentureDigi and visit www.accenture.com/digital.
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as a result of the company’s geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; adverse changes to the company’s relationships with key alliance partners or in the business of its key alliance partners could adversely affect the company’s results of operations; the company’s services or solutions could infringe upon the intellectual property rights of others or the company might lose its ability to utilize the intellectual property of others; if the company is unable to protect its intellectual property rights from unauthorized use or infringement by third parties, its business could be adversely affected; the company’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if the company is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; any changes to the estimates and assumptions that the company makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; many of the company’s contracts include payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company’s revenues and impact its margins; if the company is unable to collect its receivables or unbilled services, the company’s results of operations, financial condition and cash flows could be adversely affected; the company’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; the company may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. 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Anja van Beijnum
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