Move enhances Fjord’s ability to connect brands’ physical and digital customer experiences
NEW YORK; Sept. 6, 2017 – Accenture (NYSE: ACN) has acquired MATTER, a design and innovation firm focused on designing products and experiences for the connected world. The acquisition strengthens Accenture Interactive’s design and innovation unit, Fjord, by adding physical product design to its service design and digital product creation. Based in San Francisco, MATTER specializes in producing innovative consumer products through collaboration and agile prototyping delivered through a human-centered approach.
“As digital is increasingly embedded in the physical world, brands are coming to us to create connected experiences that capitalize on the potential of the union of digital and physical realms,” said Baiju Shah, global co-lead, Fjord and managing director, Accenture Interactive. “MATTER allows us to fully address our clients’ needs to connect their physical products and experiences with digital services, furthering our ambition to improve the full human experience with brands.”
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With the addition of MATTER, Fjord is even better positioned to help its Fortune 500 clients transform by putting design at the heart of their innovation. Fjord and MATTER have a proven track record of collaborating on joint client projects, including Carnival.
Fjord recently celebrated the four-year anniversary of its acquisition by Accenture Interactive. Since then, Fjord has tripled its geographic reach to 25 studios across five continents and surpassed the 1,000-employee mark. The addition of MATTER strenthens its position as a world-leading design and innovation consultancy.
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. Fjord, Accenture Interactive’s design and innovation unit, reimagines people’s relationships with the digital and physical world around them, using the power of design to create services people love. To learn more follow us @AccentureACTIVE or @fjord and visit www.accentureinteractive.com or www.fjordnet.com.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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