Acquisition will expand experimentation and personalization capabilities of Accenture Interactive
NEW YORK; July 12, 2017 – Accenture (NYSE: ACN) has acquired Clearhead, the digital optimization company, based in Austin, Texas, to strengthen the personalization services of Accenture Interactive. Terms of the transaction were not disclosed.
Clearhead helps brands continuously test, redesign and personalize digital customer experiences and digital products to optimize business outcomes. This is becoming a critical capability for companies to compete with digital native businesses that seek to improve every aspect of the customer experience through continuous experimentation and testing.
With a team of more than 70 people, Clearhead enables brands to achieve business outcomes through optimizing key digital marketing, merchandising, sales, and service experiences. Using a proprietary data-driven methodology, Clearhead determines where improving experiences and digital product features may lead to significant gains. It then sets up A/B or multivariate tests to validate these hypotheses, analyzes the results, and redesigns experiences for what works best for customers.
and personalization services with the acquisition of Clearhead
“Experience is the new battleground in the digital world and brands need to continuously optimize it across the entire customer journey,” said Glen Hartman, head of Accenture Interactive North America. “At Accenture Interactive, we’re laser focused on creating the best customer experiences for our clients and we’re excited about Clearhead boosting our personalization business with their experimentation and personalization capabilities.”
“Brands are beginning to realize that experimentation is the new normal and has to be core to their culture, capabilities, and operations in order to offer engaging digital experiences,” said Jeriad Zoghby, global personalization lead, Accenture Interactive. “There’s tremendous potential in this market as some clients are looking to increase the tests they run by a factor of ten year over year. Brands are recognizing that this is the only way to compete with the experiences digital native companies provide. With Clearhead’s talent and methodology, we can help brands achieve their ambitious goals.”
“Clearhead and Accenture Interactive share the belief that continuous experimentation is key to providing the best digital customer experiences and digital products,” said Matty Wishnow, founder and CEO of Clearhead. “We’re excited about how Accenture Interactive works with clients, using agile tools in a collaborative environment to give them the ability to become more user-focused and nimble. Together, we will scale our optimization capabilities and add more value for brands.”
Clearhead’s skills in user experience solutions include Adobe Target, Oracle MaxymiserTM and Monetate. The company is also the reigning Solution Partner of the Year of Optimizely.
Headquartered in Austin, Clearhead also has offices in Cincinnati, Ohio and, most recently, London. Clearhead has been named one of the fastest-growing companies in Central Texas for the past two years and one of the best places to work in the region in 2016 by the Austin Business Journal.
The acquisition bolsters the full suite of digital customer transformation services Accenture Interactive provides to chief marketing officers and chief digital officers, from creative to technology, spanning experience design, marketing, content and commerce.
Clearhead is the fourteenth acquisition Accenture Interactive has made since 2013 to expand the reach, scope, and depth of its end-to-end customer experience services globally. In May, Accenture Interactive acquired e-commerce solution provider Media Hive (US) to strengthen its capabilities around Salesforce Commerce Cloud implementation. Other acquisitions in Accenture’s current fiscal year include creative agencies The Monkeys/Maud (Australia) and Karmarama (UK), communications agency Kunstmaan (Belgium), and digital agency SinnerSchrader (Germany).
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Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive was ranked the world’s largest and fastest-growing digital agency in the latest Ad Age Agency Report. To learn more follow us @AccentureACTIVE and visit www.accentureinteractive.com.
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Jens R. Derksen
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