NEW YORK; July 28, 2016 – Accenture has received a high vendor assessment for its Accenture CAS, Accenture Cloud Retail Execution and Accenture NewsPage consumer goods software solutions in Promotion Optimization Institute’s (POI) recently published “Retail Execution Vendor Panorama 2016.”
Accenture CAS received Best in Class rankings for the Data Visualization and Gamification categories, while Accenture NewsPage received a Best in Class ranking for Distributor Management. Accenture CAS, Accenture Cloud Retail Execution and Accenture NewsPage received the highest scores across the product assessment for Product Aptness & Flexibility; Delivery Flexibility; Solution Competitiveness; “Sell More” Capabilities; User Experience; Analytical Capabilities; Product Vision and Configurability.
POI assessed 21 products from 20 service providers for the Vendor Panorama, which is designed to help consumer goods companies improve their in-store execution through the use of enabling technology.
In the report POI states, “Regardless of the route to market, consumer goods companies and their distribution partners must be able to execute at the individual store level because if the product is not available, merchandized correctly, and promoted effectively the consumer will likely purchase from a competitor”.
“Consumer goods companies are operating in an increasingly competitive environment where technology continues to evolve and influence how consumers shop. Our software suite can help consumer goods companies with their differentiating capabilities, to win in-store and drive insight to action,” said Jason Murphy, managing director of Accenture’s Consumer Goods Software Businesses. “We believe that this assessment underlines the distinctive retail execution capabilities of the Accenture CAS, Accenture Cloud Retail Execution and Accenture NewsPage solutions and how we can help clients close the loop between planning and execution to drive sales and improve customer loyalty.”
“In particular, POI’s view that Accenture NewsPage should be considered by consumer goods companies who are looking for deep expertise in distributor management and the ability to execute globally underscores Accenture’s view of the important role our products can play in supporting our clients to drive new opportunities that create real business value,” continued Murphy.
A copy of the full report is available here.
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