The purpose of Turkcell’s technology architecture upgrade was to create infrastructures and processes that support the rapid roll-out of innovative software-based services to its customers. The architecture upgrade serves to decrease product development time, reduce time spent creating and introducing new subscriber services to market, provide improved coordination of the new services and offerings across multiple platforms to ensure an uninterrupted user experience, and lower long-term requirements for capital expenditure around service delivery.
“Our customers count on us to be first to market with creative and compelling wireless services,” said Cenk Bayrakdar, Turkcell’s chief service and product officer. “This new platform enhances our ability to deliver both our own services and those of the world’s leading content developers; reduces the time our customers have to wait to enjoy the latest breakthroughs in wireless applications, and better positions us to fully exploit the proliferation of leading-edge services that will be available in Turkey in the months and years ahead.”
A year after the launch, 50 application service providers and 53 content providers were able to offer more than 180 revenue-generating services over Turkcell’s network. Applications such as Internet access and browsing, Ring back tone, Unified Messaging, Instant Messaging, Internet ‘push information’ services like news, weather updates and entertainment services are just a few examples. Services like these demonstrate how Turkcell’s service delivery architecture can act as powerful enabler of innovation between operators and the development community, resulting in a richer set of applications to benefit end-users.
“One of the main challenges facing mobile operators is to cost-effectively create, deploy and manage the most compelling services to make them easily and securely accessible by consumers – anywhere, anytime and on any device,” said Angelo Morelli, a senior executive in Accenture’s Communications operating group. “Designed for multi-network convergent environments, the Accenture service delivery platform solution significantly supports Turkcell in the offer of services across multiple networks by using common Internet protocol standards. This gives Turkcell a key competitive advantage and enables them to fully exploit the IP convergence opportunities in today’s fiercely competitive marketplace.”
Among the benefits Turkcell has achieved as a result of the architecture upgrade are:
- A reduction in the time it takes to bring new services to market from several days to one day;
- Increased subscriber usage of on-line services – just one month after the launch, wireless application portal usage rose nearly 3,000 percent.
Additional information can be found at: http://www.accenture.com/Turkcell
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With approximately 170,000 people in 49 countries, the company generated net revenues of US$19.70 billion for the fiscal year ended Aug. 31, 2007. Its home page is www.accenture.com.
Turkcell is the leading GSM operator in Turkey with 34.8 million postpaid and prepaid customers as of September 30, 2007 operating in a three player market with a market share of approximately 58% as of June 30, 2007 (Source: The Telecommunications Authority). In addition to high-quality wireless telephone services, Turkcell currently offers General Packet Radio Service (“GPRS”) countrywide and Enhanced Data Rates for GSM Evolution (“EDGE”) in dense areas, which provide for both improved data and voice services. Turkcell provides roaming with 565 operators in 196 countries as of November 7, 2007. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported US$4,521 million net revenue for the nine months ended September 30, 2007 and US$4,700 million net revenue for the year ended December 31, 2006 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the New York Stock Exchange (“NYSE”) and the Istanbul Stock Exchange (“ISE”) since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell’s share capital is held by Turkcell Holding, 4.22% by Cukurova Group, 13.07% by Sonera Holding, 4.07% by M.V. Group and 0.01% by others while the remaining 27.63% is free float.