Customers are the number one priority for executives in 2002 and outsourcing non-core business functions such as manufacturing remains a key strategy for growth among executives, according to an Accenture study. These are among the key findings in a survey of 150 high-level executives of Fortune 1000 companies that Accenture conducted to gauge business leaders’ outlooks on 2002.
Despite forecasts of gloom, holiday shoppers are planning to spend the same amount as they did last year, according to new Accenture research. Shoppers hope to spend their holiday dollars on sale items, and most will turn to physical stores as their first choice of shopping venue.
Nearly three quarters of the marketing executives in the U.S. and the U.K. say that their company is unable to measure a marketing campaign’s Return On Investment (ROI), according to a study released by Accenture
According to a survey conducted by Accenture and Northeastern University, a trend to expand outsourcing logistics to third-party logistics (3PL) providers internationally is gaining momentum among American manufacturers.
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