August 18, 2026
Accenture and Salford City Football Club Announce Partnership to Accelerate a New Era of Reinvention and Growth
Collaboration will leverage Accenture’s expertise in AI, data, and technology to support the club’s local and international growth
SALFORD, UK; Aug. 18, 2026 – Accenture (NYSE: ACN) and Salford City Football Club today announced a strategic partnership that will use technology, data, and digital innovation to accelerate the club’s growth and reinvent how the team operates and is experienced by supporters and partners, both locally and globally.
Under the terms of the multi-year deal, Accenture will leverage its digital expertise to create a new technology-driven growth model for Salford City FC with innovative solutions and data-driven strategies. The goal is not only to elevate Salford City’s internal operations and fan experiences, but also strengthen supporter engagement, expand the club’s global reach, and create a scalable platform for long-term growth.
The partnership reflects a shared belief in the power of technology to help organizations move faster, connect more deeply with audiences, and unlock new opportunities. Across Salford City’s men’s and women’s teams, data, technology and AI will be used to identify new capabilities to improve operations, support commercial growth and build a foundation for ongoing scalability. Externally, work will focus on the digital streaming experience, supporting the club’s expansion through fan platforms and digitally led engagement, and identifying new markets to accelerate international growth.
The Accenture logo features on the back of all Salford City playing shirts from the start of the 2026 - 27 season, including Men’s First Team, Lionesses and Academy Teams.
This agreement further expands Accenture’s growing portfolio of technology-led sports partnerships, such as WTA tennis, NFL football, and The R & A golf; using technology, data and AI to help these organizations modernize operations, deepen fan relationships, and create new growth opportunities.
Amy Gnagy, Global Client Account Lead at Accenture said “The most exciting partnerships start with a shared ambition. Salford City FC has never been afraid to challenge conventions and that's exactly what drew us to the club. Together, we're bringing the power of data, technology and innovation to help unlock new opportunities for growth, strengthen connections with supporters and build for the future.”
Built on ambition, community, and a willingness to challenge convention, Salford City has earned a reputation for its confidence in embracing new technologies and nurturing the talent to implement it. This collaboration represents an opportunity to pair its strong local identity with a global audience; using innovation to reach new supporters, strengthen the club’s foundations and create sustainable momentum for the future.
Janey Whiteside, Partner and Chief Growth Officer at Consello, a Co-Owner of Salford City FC said "This support from Accenture marks another statement partnership for Salford City. Accenture’s innovative approach to technology will elevate how we deliver our digital fan engagement - for the local community and fans around the world.
“We have bold plans for the growth of this football club and it’s a privilege to partner with an organization that shares our ambition. We are truly excited to see how this partnership grows, as well as seeing the Accenture name displayed proudly across the back of our teams’ shirts."
About Accenture
Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.
About Salford City
Salford City Football Club was founded in 1940 and currently competes in Sky Bet League Two, the fourth tier of English football. The Club was thrust into international recognition in 2014 after investment by members of Manchester United’s “Class of ‘92” - Nicky Butt, Ryan Giggs, Gary Neville, Phil Neville and Paul Scholes. Four promotions in five years saw Salford reach the Football League in 2019 for the first time in its history. May 2025 saw the Club enter a new era when a new ownership group - led by Sir David Beckham, Gary Neville, and Club Co-Chairs Lord Mervyn Davies and Declan Kelly - completed a takeover. A Members group of owners comprising leading businesspeople and companies from across the globe now provides unrivalled expertise on and off field, with a mission “to be the best small club in the world”. Salford City also operates a women’s team, Salford City Lionesses, and an academy with teams from Under-9s through to Under-18s to nurture the next generation of talent.
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Contacts:
Andy Rowlands
Accenture
[email protected]
Will Moorcroft
Salford City Football Club
[email protected]