April 1, 2025

Malabar Gold & Diamonds Collaborates with Accenture to Accelerate AI-Driven Business Reinvention

NEW DELHI; April 1, 2025 – Malabar Gold & Diamonds, the sixth largest jewelry retailer globally with over 380 showrooms across 13 countries, is collaborating with Accenture (NYSE: ACN) to accelerate its technology reinvention through an AI-powered, cloud enabled digital core. This initiative aims to elevate the customer and employee experience, enhance business agility and create new value and growth for the jewelry retailer’s global operations.

Accenture will develop and deliver a scalable and secure technology platform—built on a robust digital core—to streamline Malabar Gold & Diamonds’ business processes including finance, manufacturing, supply chain management and retail, and ultimately drive operational and competitive excellence. By leveraging a strong data foundation, the jewelry retailer can better forecast demand and adapt to changing market needs faster than ever before.

The custom-built platform will enhance productivity and customer satisfaction by dynamically adjusting sales, marketing and fulfilment plans using real-time information on the availability and pricing of precious metals and stones. As a result, this will bolster both online and offline shopping experience for customers from browsing to buying including billing and check-out.

Developed with leading design principles, the platform will ensure regulatory compliance with local trade laws in 13 markets. Going forward, Malabar Gold & Diamonds will scale and activate this platform through employee training and adoption strategies to drive a data-driven culture.

Abdul Salam K.P, vice chairman of Malabar Group, said, “Malabar Gold & Diamonds has always been at the forefront of embracing technology to enhance our services and thereby improve the shopping experience of our customers. By teaming with Accenture to deploy a unified, scalable digital platform, we are reiterating our commitment to becoming a future-ready organization, setting new standards, best practices and new ways of working for the global jewelry industry.”

Amneet Singh, Products lead for Accenture in India, added, “Our research finds that digital core investments accelerate reinvention and innovation, delivering up to 60% higher revenue growth rates and 40% boost in profit. By deploying an AI-powered digital core, retailers can standardize processes and build the technology capabilities needed to be ready for continuous reinvention. With ongoing disruption and supply chain complexities, our work with Malabar Gold & Diamonds will help the company unlock new growth avenues and improve operational agility and responsiveness to meet customer needs.”

About Malabar Gold & Diamonds
Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $6.2 billion, the company currently ranks as the 6^th largest jewellery retailer globally and today has a strong retail network of over 380 outlets spread across 13 countries in addition to multiple offices, design centres, wholesale units, and factories spread across India, Middle East, Far East, the USA, the UK, Canada & Australia. The group, owned by more than 4,000 shareholders, has more than 22,000 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewellery at any time and on any day from the comfort of their homes. ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus areas of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 801,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com

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Contacts:

Amal Kamal
Malabar Gold & Diamonds
communications.intl@malabargroup.com

Liza Saha
Accenture
liza.saha@accenture.com

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