July 17, 2025

Accenture and Google Cloud Support Air France-KLM in Building a Generative AI Factory to Revolutionize Operations

PARIS; July 17, 2025 – Accenture (NYSE: ACN) and Google Cloud are collaborating with Air France-KLM to establish a cutting-edge generative AI (gen AI) factory. This cloud-based framework provides the technological infrastructure and strategic foundation to scale gen AI across the group, accelerating the identification of high-value use cases and enabling more efficient delivery. It allows Air France-KLM to develop, test, and manage a tailored catalog of pre-evaluated gen AI, agentic, and machine learning models, specifically targeting business areas with the highest potential for transformational impact and measurable returns.

Earlier this year, Accenture worked with Air France-KLM to modernize its digital core by migrating existing applications to the cloud, enabling faster, more effective adoption of gen AI solutions. The airline has since deployed a private gen AI assistant and developed retrieval-augmented generation use cases that blend language generation with internal document search, improving response quality for tasks like diagnosing and repairing aircraft damage. This work is now scaling across the organization.

Together with Accenture, the company built a gen AI projects factory hosted on Google Cloud, that supports agentic AI capabilities. Leveraging this technological infrastructure, the gen AI factory empowers Air France-KLM to identify high-impact AI use cases, execute them at scale using shared tools and methods, and bring together the right expertise to design, test and operationalize applications across operations. By streamlining the transition from experimentation to enterprise readiness, Air France-KLM can accelerate development cycles by over 35%. The airline group has already seen tangible results across critical business areas, such as ground operations, engineering & maintenance, and customer service.

To drive ongoing innovation, Air France-KLM and Accenture established a structured process that helps employees turn real-world challenges into practical generative AI solutions. It starts with identifying a problem, then moves quickly through design, prototyping, testing, and finally scaling successful ideas across the business. A standout example was the co-hosted GenAI Days, where teams learned to use the gen AI factory tools through real use cases, resulting in concrete ideas to cut costs and grow revenue.

“This collaboration demonstrates how investing in a robust cloud-powered digital core strengthens organizational resilience and agility. By simplifying complex processes, it positions Air France-KLM to drive competitiveness in an environment of rapid digital acceleration,” said Sabine Bechelani, managing director for Travel and client account lead at Accenture. “By leveraging gen AI, we are not only simplifying the journey for customers but also unlocking significant business value. It’s a powerful example of how technology can drive both operational excellence and strategic differentiation.”

"With this collaboration, Air France-KLM and Accenture demonstrate their capacity to imagine and redesign the future of the travel industry with generative AI. We are thrilled to be part of this journey and to bring the best of our cloud and AI technology and expertise to accelerate this business transformation, enhance the group's operations and foster the creation of new experiences for travelers," said Isabelle Fraine, managing director of Google Cloud France.

“Leveraging (gen) AI is more than technical innovation—it drives a fundamental business transformation,” declared Julie Pozzi, head of data & AI at Air France-KLM. “Thanks to Accenture and Google Cloud, we aim at leveraging generative AI to reinvent the operational backbone of the airline industry. This collaboration will empower us to anticipate and respond to the evolving travel landscape, delivering a truly personalized and transformative experience for every passenger and every operation.”

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

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