August 22, 2022

Emerging Technologies Ushering the Life Sciences Industry into the Metaverse, according to Accenture Report

91% of medical technology and 85% of biopharma executives expect new technologies to have a positive impact on the industry

NEW YORK; Aug. 22, 2022 – Accenture’s (NYSE: ACN) Life Sciences Technology Vision 2022 report explores the technology trends that will transform how biopharmaceutical and medical technology companies solve manufacturing and device problems, improve equity in clinical trial participation and build more resilient supply chains to provide patients and healthcare professionals with more personalized experiences.

The metaverse is an evolving and expanding continuum on multiple dimensions — digital and physical — that comprises technologies including extended reality, blockchain, artificial intelligence, digital twins, non-fungible tokens, and smart devices. According to the report, life sciences leaders (91% of medical technology executives and 85% biopharma executives) expect the metaverse to have a positive impact on their organizations and nearly half of the biopharma executives surveyed believe the metaverse will have a breakthrough or transformational impact on their organizations.

Petra Jantzer, global industry life sciences lead at Accenture, said, "We are in the early days of the metaverse, and the technology innovations we implement today — the solutions, products and services companies offer, how they develop and distribute them and how they fundamentally operate their organizations — are the building blocks of the future for life sciences. Industry leaders are pioneering a new digital future for how people and enterprises interact, and many of the rules remain undefined. It is critical that life sciences companies take steps to proactively and responsibly shape the metaverse continuum.”

To help life sciences companies design, execute and accelerate their metaverse journeys, Accenture recently launched the Accenture Metaverse Continuum business group, which combines metaverse-skilled professionals and market-leading capabilities in customer experience, digital commerce, extended reality, blockchain, digital twins, artificial intelligence, and computer vision.

In the report, four technology trends that underpin the metaverse continuum are explored.

The Life Sciences Technology Vision 2022 report can be accessed here.

About the Methodology
For the 2022 report, the research process included gathering input from the Technology Vision External Advisory Board, a group comprising more than two dozen experienced individuals from the public and private sectors, academia, venture capital firms, and entrepreneurial companies. In addition, the Technology Vision team conducted interviews with technology luminaries and industry experts, as well as many Accenture business leaders. In parallel, Accenture Research conducted a global survey of 24,000 consumers and 4,650 C-level executives and directors across 35 countries and 23 industries. The biopharmaceutical industry sample comprised 100 executives in eight countries (China, France, Germany, India, Japan, Switzerland, the United Kingdom and the United States). Surveys were fielded in April 2022. The medical technology industry sample comprised 100 executives in eight countries (China, France, Germany, India, Japan, Switzerland, the United Kingdom and the United States). Surveys were fielded in April 2022.

About Accenture
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Marchell Gillis

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