April 13, 2021
Bharat Petroleum Collaborates with Accenture to Digitally Transform Its Sales and Distribution Network
AI-powered, digital sales and distribution management platform called IRIS to increase operational efficiency and service quality for its customers across India
NEW DELHI; April 13, 2021 – Bharat Petroleum Corporation Ltd. (BPCL) and Accenture (NYSE: ACN) are collaborating to transform India’s second largest oil and gas company by digitally reimagining its extensive sales and distribution network. Accenture will use its capabilities in data, artificial intelligence (AI) and cloud technologies to build, design and implement a digital platform, called IRIS.
This platform will integrate real-time data from across BPCL’s countrywide network, including more than 18,000 fuel retail outlets, 25,000 tank trucks, 75 oil installations and depots, 52 liquefied petroleum gas (LPG) bottling plants and 250 additional industrial and commercial locations, to provide a consolidated view of its extensive operations.
Driven by analytics based on AI and machine learning technologies, the IRIS platform will subsequently trigger automated alerts and actions, including rapid response to equipment failures or hazardous situations. It will also empower the BPCL workforce of more than 100,000 across the country to make faster and more accurate decisions, including preventative maintenance. This can help increase sales at fuel retail outlets by minimizing infrastructure downtime and ensuring consistent fuel quality, as well as improve the experience for customers.
By embedding intelligence in BPCL’s sales and distribution network, Accenture is helping BPCL optimize its operational performance and efficiency, enhance security and safety and deliver a superior experience for its retail and commercial customers across the country.
Arun Kumar Singh, director (marketing and refineries), BPCL, said, “Digital transformation opens up new opportunities for the oil and gas industry. As an organization passionate about embracing change and leading the charge, we look forward to leveraging technology to unlock tremendous value, sustainable growth, and improved efficiency.”
“With the deployment of this highly automated command and control platform called IRIS, we will not only bolster our digital capabilities significantly, but also improve customer experience and transform operations at scale. It will further ensure consistent and uniform delivery of BPCL’s brand promises of innovation, care and reliability to our customers,” said Rahul Tandon, head, digital transformation, BPCL.
The new platform will be capable of accepting more than three million inputs per second from automated sensors, cameras and Internet of Things (IoT) devices deployed at all key locations, tracking performance based on key parameters such as fuel stock, safety, compliance, equipment health and boosting asset uptime. BPCL’s field workforce and partner network will have a seamless experience thanks to support from a portal, mobile app and call centers in Noida and Chennai.
The digital sales and distribution platform will use BPCL’s cloud infrastructure, making it more agile and scalable.
“The future will belong to companies that purposefully combine advanced digital technologies with human skills and creativity,” said Piyush N. Singh, India market unit lead at Accenture. “We believe our industry expertise and extensive digital capabilities can help BPCL drive the next wave of growth and gain a distinct advantage in the market. The powerful combination of human and applied intelligence will facilitate transformative change to ensure BPCL’s operations are safer, more secure and more efficient.”
A Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. Bharat Petroleum attained the coveted Maharatna status, joining the elite club of companies enjoying enhanced financial autonomy and other decision-making authorities. Bharat Petroleum is India’s second largest retailer with a nationwide robust marketing and distribution network comprising more than 18,000 Retail Outlets, 25,000 tank trucks, 75 oil installations and depots, 52 liquefied petroleum gas (LPG) bottling plants and 250 additional industrial and commercial locations. Visit us at www.bharatpetroleum.com
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Accenture helps oil and gas companies develop innovation-led capabilities to drive end-to-end transformation and make energy more available, affordable and sustainable. To learn more, visit Accenture’s Oil and Gas industry portal.
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S. Abbas Akhtar
Bharat Petroleum Corporation Limited
General Manager (PR & Brand)
+91 22 22713340
+91 9871 966466