June 02, 2021

Accenture Interactive Expands Experience-Led Transformation Services in Southeast Asia with Acquisition of Award-Winning Agency Entropia

Entropia will complement Accenture Interactive’s capabilities in customer experience, design and creative communications

KUALA LUMPUR and SINGAPORE; June 2, 2021 – Accenture (NYSE: ACN) today announced it has acquired Entropia, marking the first acquisition by Accenture Interactive in Southeast Asia. Entropia, one of the fastest-growing international agencies1, will complement and expand Accenture Interactive’s unique position in the market for experience-led transformation services.

Founded in 2016 and based in Kuala Lumpur, Entropia features a team of more than 210 employees skilled in scaling unique digital experiences for brands. The addition of Entropia will help Accenture Interactive transform and reimagine their clients’ entire business through the lens of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organisations.

Divyesh Vithlani, Southeast Asia market unit lead, Accenture said: “As more consumers shift to online channels, the growth of the digital economy in Southeast Asia has accelerated the massive disruption that brands are experiencing. This acquisition will allow us to expand our digital capabilities to meet the growing demands of our clients.”

“Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region,” said Thomas Mouritzen, Accenture Interactive’s lead for Southeast Asia.

Entropia is one of the most awarded agencies in the region, receiving accolades from local and regional publications such as Marketing Interactive and The Drum. The agency boasts an extensive track record in helping blue-chip clients, including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia, and Lazada, create brand experiences with a positive impact on people and business growth.

Most recently, Entropia teamed with BMW to create an action-packed augmented reality (AR) showroom for the new BMW X5 that brought the car and its features to life for consumers on lockdown during the global health pandemic. Entropia also worked with Nespresso to localize a global sustainability campaign by collaborating with renowned Malaysian artist, Red Hong Yi, to create an art installation titled ’Kaleidoscope.’

Prashant Kumar, founder and senior partner at Entropia, said: “This is the perfect time to join with Accenture Interactive and raise the bar in transforming data-driven marketing for businesses. I am thrilled to have both organisations come together and expand the canvas for our people, clients and their customers.”

“The acquisition of Entropia lets us lean further into our global vision to take experiences – designed through deep human insights and powered by creativity and technology – to the next level. It also helps us deliver on our growth ambitions for our people, clients and the industry across the Asia Pacific region,” said Flaviano Faleiro, Accenture Interactive’s president for Growth Markets.

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company. To learn more, follow us @AccentureSong and visit www.accentureinteractive.com

Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. Many of the following risks, uncertainties and other factors identified below are, and will be, amplified by the COVID-19 pandemic. These risks include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been significantly adversely affected and could in the future be materially adversely impacted by the COVID-19 pandemic; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture could face legal, reputational and financial risks if the company fails to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; as a result of Accenture’s geographically diverse operations and its growth strategy to continue to expand in its key markets around the world, the company is more susceptible to certain risks; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; if Accenture does not successfully manage and develop its relationships with key alliance partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; Accenture might be unable to access additional capital on favorable terms or at all and if the company raises equity capital, it may dilute its shareholders’ ownership interest in the company; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

1 https://www.adweek.com/agencies/top-10-fastest-growing-international-agencies/

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Contacts:

Low Sieu Ping
Accenture Interactive
+65 66713257
low.sieu.ping@accenture.com

Yasmin Quek
Accenture Southeast Asia
+65 6410 8216
yasmin.quek@accenture.com