August 27, 2019
Channel 4 Extends “All 4” Partnership with Accenture in Leeds
Initiative aims to bring new roles and digital innovation to broadcaster’s streaming platform
LEEDS, England; Aug. 27, 2019 – Accenture today announced it has extended its collaboration with Channel 4 to help establish new opportunities to bring further innovation to the broadcaster’s award-winning streaming platform, “All 4”, within its new National HQ in Leeds.
Together, Channel 4 and Accenture will create a variety of new roles responsible for the development of Channel 4’s highly successful All 4 service. The roles will tap into the emerging digital ecosystem in Yorkshire.
Accenture has collaborated with Channel 4 to develop All 4 on a number of platforms since 2017. Channel 4 and Accenture will work together to innovate in digital product design and development in order to improve the velocity and quality of new products and features on the service.
Keith Underwood, Channel 4’s chief operating officer, said, “I am pleased to extend what has been a highly successful partnership with Accenture; All 4 has achieved record growth rates and increased customer satisfaction in recent years. By working in partnership with Accenture from within Channel 4’s National HQ in Leeds, we aim to build upon this success whilst harnessing the significant strengths the city has in digital and tech and amplify our impact on the local ecosystem as part of our broader 4 All the UK strategy.”
“Increasing uptake and industry competition in the online video market requires that Channel 4 continue to innovate and bring pioneering services and viewing experiences to its viewers,” said Dan Farrell, a managing director, Accenture Digital and Channel 4 client account lead for Accenture. “We are committed to bringing the best of Accenture as we work with Channel 4 in Leeds and support the broadcaster to retain its leading position as an innovative media brand.”
More than 20 million viewers are now registered with All 4, which is up 18% year over year in 2018. This includes more than two-thirds (70%) of all 16- to 34-year-old consumers in the UK, demonstrating Channel 4’s ability to reach audiences across a broad range of different platforms.
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About Channel 4
Channel 4 is a publicly-owned yet commercially-funded public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit. As a publisher-broadcaster, Channel 4 is also required to commission UK content from the independent production sector and currently works with around 300 creative companies across the UK every year. In addition to the main Channel 4 service, its portfolio includes: E4, More4, Film4, 4Music, 4seven, Channel4.com and digital service All 4.
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