June 17, 2019

Accenture Launches “Marketing Disrupted” Podcast Series to Help CMOs and Their Organizations Thrive in the Age of Digital Disruption

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac

TORONTO; June 17, 2019 – Accenture (NYSE: ACN) today launched Marketing Disrupted, a seven-episode podcast series focusing on key themes and challenges that chief marketing officers (CMOs) face in this age of digital disruption.

Through interviews with forward-thinking CMOs and other leaders, the series highlights the explosive pace of technology and its impact on the challenges of today’s CMO.

Hosted by Brent Chaters, managing director of Accenture’s Digital Customer & Marketing Transformation practice in Canada, and technology reporter Amber Mac, the series provides insights to help navigate the evolving demands and technological changes within the marketing organization, as well as within companies as a whole.

Amber Mac, technology and marketing reporter, right, and Brent Chaters, managing director of Accenture’s Digital Customer & Marketing Transformation practice in Canada, launch Marketing Disrupted, a new podcast produced
by Antica Productions and Entertainment One, to help CMOs and their organizations thrive in the age of digital
disruption at an event in Toronto, Ont. on Monday, June 17, 2019.
The Canadian Press Images PHOTO/Accenture

“More Canadian CMOs are beginning to recognize the new responsibilities on their agenda, and this podcast is about understanding the value of reinventing their role in an era of profound change and disruption in order to thrive in the future marketspace,” Chaters said. “It’s an exciting time to be having these conversations with true leaders and experts in this space, as we at Accenture work hand-in-hand on these challenges with some of the world’s largest organizations.”

Mac said, "In our ever-connected world, there is no business success without marketing success. In Marketing Disrupted, we dive into what it takes stand out, make a difference, and see results. We talk to leading marketing executives, lifelong marketing celebrities, and new marketing disruptors."

Each episode of Marketing Disrupted examines key themes and explores common challenges and case studies that will inspire listeners to take new ideas, strategies and questions back to their own organizations and teams. Notable guests include:

The seven episodes of Marketing Disrupted — available for download now, on all streaming platforms including iTunes/Apple Podcasts and Google Play — are:

Marketing Disrupted, produced by Stuart Coxe at Entertainment One’s Podcast Network, is the third podcast series sponsored by Accenture. The AI Effect, a two-season series that explored AI with a range of guests, including Toronto Mayor John Tory and Prime Minister Justin Trudeau, ranked among Canada’s top business news podcasts, with more than 60,000 cumulative downloads in 82 countries.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

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Theresa Ebden
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