February 28, 2018

Smartify CIC and MOBGEN, part of Accenture Interactive, Win GLOMO Award for Augmented Reality and Art Recognition App “SMARTIFY”

MOBILE WORLD CONGRESS, BARCELONA; Feb. 28, 2018 – Smartify a Community Interest Company (CIC) and MOBGEN, part of Accenture Interactive, have won a 2018 GSMA GLOMO award in the “Most Innovative Mobile App” category for their augmented reality app “Smartify.” The award was presented at Mobile World Congress 2018 yesterday.

Smartify is a free app which helps people make meaningful connections with art. Using image recognition technology, Smartify instantly identifies artworks by scanning them on your smartphone.

Through Smartify, users can unlock the stories behind the art, save the artwork to Smartify and create a digital personal art collection and share with the Smartify community. It is available at a global network of over 50 partner venues, including some of the world’s most popular museums such as the National Gallery in London, Rijksmuseum in Amsterdam and Smithsonian National Gallery in Washington, D.C.

Users can download Smartify from the Apple App Store and Google Play free of charge

Ron Vrijmoet, managing director MOBGEN, part of Accenture Interactive, said, “Smartify turns an artwork into an even more immersive experience. It is a powerful example of how new digital technologies such as AR are beginning to become part of people’s everyday lives. We are proud that the work of the Smartify team and our team has been recognized with this 2018 GLOMO award.”

Anna Lowe, co-founder and director of partnerships, Smartify said, “We are delighted that Smartify has won this prestigious award. We are thankful for the continued support of all our museum partners globally and the great work of the team at MOBGEN. Together, we hope to reframe the use of mobile phones in museums as engagement, rather than distraction.”

Michael O’Hara, Chief Marketing Officer, GSMA, said, “Congratulations to all of the winners and nominees of the 2018 GLOMO Awards. The GLOMOs recognize the best of the best in mobile, highlighting the technologies, products, companies and individuals that are pushing the boundaries of ingenuity and innovation and creating a better future for all of us. We thank all of our entrants, judges, sponsors and partners for supporting the 2018 GLOMOs.”

At Mobile World Congress, Accenture is demonstrating how digital technologies including analytics and AI offer companies and organizations new approaches to design, manufacturing, workforce, marketing, sales, service and security. If you are a member of the press and would like to learn more, contact jens.derksen@accenture.com, +491755761393 or molly.mcdonagh@accenture.com, +44782502362.

About Smartify
Smartify is a free app which helps people make meaningful connections with art. Using image recognition technology, Smartify instantly identifies artworks by scanning them on your smartphone. Through Smartify, users can unlock the stories behind the art, create a digital personal art collection, and share with the Smartify community. Smartify is available at a growing network of partner venues, including some of the world’s most popular museums. Smartify is a social enterprise supported by the British Government agency InnovateUK. www.smartify.org @_smartify #smartify

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. MOBGEN, now part of Accenture Interactive, was acquired by Accenture in 2016. To learn more, follow us @AccentureSong and visit www.accentureinteractive.com.

Notes to editors

To download the free Smartify app
iPhone: https://itunes.apple.com/gb/app/smartify-your-personal-digital-curator/id1102736524?mt=8
Android: https://play.google.com/store/apps/details?id=com.mobgen.smartify&hl=en_GB

For demonstration purposes
Open these links on your computer and scan the artwork with your phone:
National Gallery, London
The Fighting Temeraire - Joseph Mallord William Turner - Room 34
The Battle of San Romano - Paolo Uccello – Room 54
Cupid complaining to Venus - Lucas Cranach the Elder – Room 4

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Contacts:

Anna Lowe
Smartify
+44 7540846301
anna@smartify.org.uk

Anja van Beijnum
Accenture
+31613300503
Anja.van.beijnum@accenture.com

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