March 29, 2018
Accenture MBA Innovation Challenge Supports Wounded Warrior Project® with Consulting Services
Winning team from University of Michigan’s Ross School of Business
NEW YORK; Mar. 29, 2018 – A group of MBA students from the University of Michigan’s Ross School of Business was selected to team with Accenture (ACN: NYSE) to provide consulting support for Wounded Warrior Project (WWP), a U.S.-based nonprofit serving this generation of wounded veterans.
The Accenture MBA Innovation Challenge, an annual multi-round challenge, provides graduate business students from across the United States with real and real-time consulting experience in support of a national nonprofit organization.
"Helping expand how Wounded Warrior Project connects with and serves veterans is a great fit for our MBA Innovation Challenge," said Marty Rodgers, managing director of Accenture’s nonprofit practice. "We wanted to ask the brightest MBA students in the country to make a difference and give back to ’those who have borne the battle’ and the team from Ross answered that call."
The latest MBA Innovation Challenge included five participating universities, with 49 teams and a total of 277 students, who focused on supporting Wounded Warrior Project’s goal of innovating how they engage with warriors and family members.
“I was truly inspired by the commitment and dedication of the remarkable MBA students and Accenture’s team that participated in the case competition," said, WWP CEO Lt. Gen. (Ret.) Mike Linnington. "Their passion for solutions to help warriors was evident in their exceptional presentations. We were thrilled to be a part of this outstanding event.”
The winning MBA team from University of Michigan’s Ross School of Business was selected following multiple rounds of competition. The team proposed an adaptive survey that focuses data collection on the specific needs and preferences of Wounded Warriors, as well as an SMS (text message) platform to expand the breadth and reach of WWP communications to its members and supporters. The team will help Accenture implement the proposed solution for WWP.
"I was impressed with the students’ presentations and their ability to deeply understand Wounded Warrior Project’s challenge statement, apply innovative solutions, and confidently present their ideas. " said Chris Toner, WWP chief of staff. "I ended the day feeling inspired by the students’ enthusiasm and thorough recommendations."
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