May 07, 2018
Accenture Completes Acquisition of MXM, Bolsters Capabilities in Creative Services, Data-Led Marketing Execution, Content Strategy and Digital Marketing
NEW YORK; May 7, 2018 – Accenture (NYSE: ACN) has completed the acquisition of New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution.
The acquisition, first announced in March, will add superior data and analytics skills, strong content creation and customer engagement capabilities in direct-to-consumer marketing, particularly in the automotive, consumer brands and financial services industries. MXM has broad experience bringing together high-performing content, customer data, marketing strategy and creative development to drive business impact for highly recognizable brands.
Formerly owned by Meredith Corporation – one of the leading media companies in the United States—MXM employs more than 450 people across the U.S. and Canada. MXM has a strong team of creatives, technologists, and performance marketing professionals delivering digital excellence to clients.
“The award-winning digital marketing agency will bring together a strong combination of data-led strategy, creative and technology expertise to bolster Accenture Interactive’s existing capabilities,” said Jeannine Falcone, marketing offering lead, North America, Accenture Interactive. “MXM has a blend of creative talent, marketing savvy and technology roots to solve today’s complex creative and business challenges. We are looking forward to seeing what this depth of expertise will mean for our clients.”
MXM is an award-winning agency with 27 Content Council Awards and a Gold Effie Award for its work with the FDA. Additionally, it was awarded Content Marketing Agency of the Year by the Content Marketing Institute and has been recognized by Forrester and Gartner for its superior digital and content capabilities.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @AccentureSong and visit www.accentureinteractive.com.
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