September 27, 2017

Voting Opens for 2017 Efma-Accenture Distribution & Marketing Innovation Awards

Industry peers called upon to help recognize the best innovations in retail banking today

PARIS, NEW YORK and HONG KONG; Sept. 27, 2017 – Voting has opened for the 5th Efma–Accenture Distribution & Marketing Innovation Awards program, which recognizes the most-innovative projects in retail banking worldwide. Winners will be announced at the awards ceremony on Oct. 25 in Rome.

This year, 183 financial services institutions from 59 countries submitted more than 450 innovations, from which 48 have been selected as finalists, split across eight categories.

Efma members and non-members from financial institutions may now vote online for the winners and runners-up in each category. Votes may be cast until Sept. 29 at, where voters will evaluate the innovations and rank their top choices, awarding a bronze, silver and gold medal to three of the six nominees per category.

Those attending the awards ceremony in person or via live webcast will be able to vote for the ‘Best New Product or Service category’ during the event. Each nominee will have seven minutes to pitch and demo their innovation to participants to get those all-important final votes.

The 2017 finalists are:

Best New Product or Service

  1. comdirect bank – Finooptimizer – The smart tool to multiply your money; a financial management tool to help optimize customers transactions
  2. Emirates NBD – Liv. – The First Digital Lifestyle Bank Globally; promoting social and financial wellness
  3. OP Group – OP Kulku – Care-free electric car leasing service utilizing omnichannel sales to optimize the customer experience
  4. DenizBank – Augmented Agricultural Banking App – Banking backed by technology enhanced intelligence and algorithm driven agricultural platform
  5. Alior Bank – HAIZ – Banking communicator for tech-savvy customers
  6. BBVA – BBVA Valora – Helps assess how much a consumer’s home can be worth by grouping expenses and related information

Big Data, Analytics and AI

  1. Isbank – Isbank’s Marketing Brain – Creating relevant, contextual, consistent and personalized interactions
  2. mBank – ChatMe&mAIA Program – Full chat interaction service program focused on providing an omnichannel experience with AI support)
  3. Banco Bradesco – Nuveo – Uses AI to capture and interpret information from legal documents and contracts
  4. Sberbank – Tips in Sberbank Online – Helps users change their financial habits for the better
  5. Mashreq Bank – Mashreq Chat Banking – The world’s first chat banking platform integrated with Facebook Messenger
  6. Leumi Card – Secured Touch – Behavorial biometric technology that replaces second-factor authentication

Customer Experience & Engagement

  1. DenizBank – DenizBank Senior Banking Service Model – A social responsibility service model for pensioners
  2. KBC Bank – KBC’s My car – Driving customer experience in car loans
  3. La Banque Postale – La Banque Postale Digital Inclusion Program in the Banking Sector – Developing digital use of banking services
  4. Siam Commercial Bank – Easy Van – An entertaining, movable digital banking classroom
  5. Nordea Bank – Nordea Car portal – Online car leasing platform
  6. Garanti Bank – Mobile Interactive Assistant – An assistant to conduct self-service transactions on the mobile banking platform

Digital Marketing

  1. Zagreba?ka Banka – Cash Loans “I live for today“ – Digital platform for customers to share answers to inquiries
  2. DBS Bank – DBS Sparks – Digital content marketing, inspired by true client stories
  3. DenizBank – The Visible Man-Scenario integration to an internet series – Creating ‘native content’
  4. Banco Bradesco – Content House SXSW 2017 – Up-to-date content that democratizes access to discussions and connects the brand to consumers
  5. Self Bank – Pequeños Inversores – Little Investors, bringing investment funds to all consumers in a simple way
  6. La Caixa – imaginBank chatbot – Spain’s first Facebook chatbot provided by a financial institution

New Business Ecosystem

  1. mBank – mPower Business Starter – Facilitating new business with an intuitive experience
  2. Yapi Kredi Bankasi – Code.Yap?Kredi – Software providing education and support for bright young minds
  3. Mizuho Financial Group – Diving into API Banking to explore the IoT ecosystem
  4. Citigroup – Citi Developer Hub – Collaborative ecosystem delivering cutting-edge solutions
  5. Fidor Bank – Fidor Bank’s digital marketplace “Finance Bay” – Customers ‘shop’ for trusted FinTech, InsurTech and TradeTech apps
  6. Standard Bank – Feenix Crowd Funding Platform – Connecting students looking for finance with donors looking to make a difference

Phygital Distribution

  1. Standard Chartered Bank Korea – SCBK X Payco – Collaboration of banking and payment services
  2. comdirect bank – cominvest – The Modern Digital Asset Management by comdirect
  3. ICICI Bank – Next generation features in iMobile- ICICI Bank’s mobile banking application
  4. Banco Bradesco – Offering Credit to SMEs through mobile
  5. Idea Bank – Idea Hub Express – Mobile co-working space
  6. Axis Bank – Augmented Reality feature in Near Me Section of mobile banking services

Wallets & Payments

  1. DBS Bank – POSB Smart Buddy Programme – Contactless payments ecosystem, cultivating sensible savings and spending habits among students
  2. Barclaycard – Barclaycard Grab+Go – New payment concept that transforms shoppers’ smartphones into a ‘pocket checkout’
  3. Intesa Sanpaolo – JiffyPay – Mobile payment system leveraging ultrasound to transform payments from ‘push’ to ‘pull’
  4. Soldo – Soldo Family Wallet – Multi-user account that manages the entire family’s expenses
  5. Maybank Berhad – New Maybank2u Pay – Open API platform for digital payments to e-commerce merchants
  6. Bank of Tokyo-Mitsubishi UFJ – MUFG COIN – New digital payment instrument: a form of virtual currency issued using blockchain technology

Workforce Empowerment & Behavior

  1. DenizBank – I Have a Solution! – Gamified platform that creates open innovation and “coopetetive” (cooperative + competitive) idea playground
  2. Mouvement Desjardins – Desjardins Group’s entourage service – Proactively addresses complaints to ensure friends and family are getting great service
  3. Sberbank – Smart Learning System – Individual approach to mastering managers’ skills through big data analytics
  4. OCBC Bank – HR in your Pocket (HIP) – Provides more than 6,000 employees in Singapore access to HR resources at their fingertips
  5. Intesa Sanpaolo – ISP Digital Learning – Portal and Smartphone App to Learn Anytime, Anywhere
  6. Kotak Mahindra Bank – Executive Assistance Bot (Cognitive Data Analytics with NLS) – Instant insights and decision making for senior management leaders

Two special categories – Global Innovator Challenger and Global Innovator Established Player – will be selected by an impartial Expert Jury Committee, which will vote on the quality and quantity of each institution’s innovations.

The finalists are:

Global Innovator Challenger Players:

  1. CheBanca!
  2. DenizBank
  3. Fidor Bank
  4. Idea Bank
  5. N26
  6. SolarisBank
  7. Widiba

Global Innovator Established Players:

  1. BBVA
  2. Banco Bradesco
  3. Caixabank
  4. DBS Bank
  5. Emirates NBD
  6. Garanti Bank
  7. HDFC Bank
  8. ICICI Bank
  9. Sberbank
  10. USAA

To find out more about the Efma–Accenture Distribution & Marketing Innovation Awards or to reserve your space at the ceremony, click here.

About Efma
A global non-profit organization established in 1971 by banks and insurance companies, Efma facilitates networking between decision-makers. It provides quality insights to help banks and insurance companies make the right decisions to foster innovation and drive their transformation. Over 3,300 brands in 130 countries are Efma members. Headquarters in Paris. Offices in London, Brussels, Barcelona, Stockholm, Bratislava, Dubai, Mumbai and Singapore. Learn more at\
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

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Alys Singh
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Melissa Volin
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