March 20, 2017

Accenture to Help Kimberly-Clark Latin America Operations Maximise Growth with Improved Trade Promotion Management and Forecasting

NEW YORK; Mar. 20, 2017 – Accenture (NYSE: ACN) has been selected by Kimberly-Clark Latin America Operations (LAO) to help the leading consumer goods company increase profitable growth through effective trade promotion management.

Accenture will develop a trade promotion management (TPM) template based on Accenture’s Trade Promotion Management platform to help improve trade spend effectiveness for the business in Latin American markets. Accenture will help Kimberly-Clark LAO deploy the new TPM template across Latin America to standardize its sales planning and execution in the region.

As part of the program, Accenture is also providing Kimberly-Clark LAO with statistical modelling services designed to improve the accuracy of its forecasting and prediction of promotional activities. This will help enable Kimberly-Clark to accurately measure its impact on promotions and obtain a precise picture of the return on investment of their promoted products across its distribution network.

“We are delighted to work with Kimberly-Clark LAO, which is addressing the entire Latin American market with one common business process and solution, as opposed to single-country deployments,” said Alex Kushnir, managing director in Accenture’s Consumer Goods and Services practice. “Kimberly-Clark LAO is focused on improving consumer relevance and retailer collaboration. By deploying Accenture Trade Promotion Management solution Kimberly-Clark LAO has access to a full set of services and assets to support its entire TPM needs in Latin America. Furthermore, it can use the template to support international expansion.”

This new project builds on the work that Accenture has carried out with Kimberly-Clark in China, where Accenture implemented the Accenture TPM platform to help successfully expand Kimberly-Clark footprint in that region.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Kimberly-Clark Corporation
Kimberly-Clark Corp. and its well-known global brands are an indispensable part of life for people in more than 175 countries.

With more than 144 years of innovation, Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, HUGGIES, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries.

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Caroline Douglas
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