January 05, 2017
Accenture to Help Carnival Corporation Transform the Guest Experience Through Intelligent Personalization
LAS VEGAS; Jan. 5, 2017 – Accenture (NYSE: ACN) has been selected to help Carnival Corporation (NYSE: CCL) develop a new interactive guest-experience platform, unveiled today at The Consumer Electronics Show (CES) 2017, that will deliver an unprecedented level of guest service and personalization.
Designed to elevate guest service and personalization for millions of vacationers, Carnival Corporation’s new platform revolves around an innovative wearable called the Ocean Medallion, a digital experience portal called the Ocean Compass, and an Internet of Things (IoT) network – which, together, will help guests get the most out of their vacations.
Accenture helps enable Carnival to provide each guest with the best possible vacation
experience by anticipating guest preferences.
To develop the underlying technology platform, Accenture will help deploy a variety of advanced capabilities, including streaming analytics, contextual awareness and machine learning. In addition, Accenture is helping Carnival develop a new capability called Experience GenomicsTM, which will enable Carnival to provide each guest with the best possible vacation experience by anticipating guest preferences.
Accenture Carnival will be able to offer each guest their own personal digital concierge that knows
what they like and can customize their experiences to cater to their individual preferences.
“Carnival is transforming how guests enjoy their cruise vacations by anticipating a guest’s needs, wants and desires throughout their journey and acting on them,” said Michael Jungen, Carnival SVP, Global Experience & Innovation Design and Technology. “Leveraging Accenture’s experience and expertise in developing innovative technologies will enable us to empower our crew members to provide Carnival guests with a more personalized and enjoyable experience.”
Beau Williamson, a managing director in Accenture’s Travel Services practice, said, “With its advanced technology platform, Carnival will be able to offer each guest their own personal digital concierge that knows what they like and can customize their experiences to cater to their individual preferences. Crew members will be empowered to personalize their engagement with each guest based on individual preferences, thus delivering the level of customer service typically reserved for only high-end guests.”
To develop the platform, Accenture will team with other world-class technology and creative organizations; Fjord, Accenture Interactive’s design and innovation unit, is providing primary design support to the crew-interface component – the “Crew Compass.” By incorporating the crew interface with the guest-experience design, Carnival will be able to ensure that the right crew is available at the right place and right time to provide the most-relevant guest service.
The new guest-experience platform will debut in late 2017 on the Regal Princess ship of the company’s Princess Cruises brand. The platform will then be rolled out to the Royal Princess and Caribbean Princess ships in 2018 and to the rest of the Princess Cruises fleet over multiple years.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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