February 13, 2017

Accenture Positioned as Overall Market Leader in Digital Marketing Operations by HfS Research

NEW YORK; Feb. 13, 2017 – Accenture (NYSE: ACN) is positioned as the overall leader and in the “Winner’s Circle” of the HfS Research 2016 Blueprint Report for Digital Marketing Operations.

As the leader in both innovation and execution, the report praises Accenture for its track record of acquisitions that demonstrate its commitment to its vision for the evolution of digital marketing services. Accenture is also lauded for its ability to attract and retain talent and its progress on embedding automation.

“Accenture has a complete vision for digital marketing operations bolstered by smart acquisitions and complemented by automation,” said Melissa O’Brien, director, Digital Marketing Operations and OneOffice Customer Experiences at HfS Research – The Services Research Company™. “Thanks to its long-standing commitment to industrial diversification, talent strategy, and business outcomes, Accenture is helping companies move beyond the limitations of legacy systems.”

Accenture secures overall lead position in Digital Marketing Operations report from HfS

A significant element of the assessment methodology was based on the progress of service providers in realizing the As-a-Service Economy, focused on business outcome-oriented, on-demand talent and technology services.

“Digital marketing is changing rapidly and our leadership position in this report underscores our ability to leverage our talent and alliances to stay ahead of the market,” said Debbie Polishook, group chief executive, Accenture Operations. “We remain committed to embedding automation and analytics to provide our clients with transformational digital marketing services that deliver personalized customer experiences and accelerated business growth.”

Additional Accenture strengths highlighted in the report include:

The report assessed the innovation and execution capabilities of 14 major As-a-Service providers in the Digital Marketing Operations market, and reviewed their marketing content development and management, campaign management, and analytics and reporting. HfS highlights rapid changes in customer demand, competitors and talent as defining elements in modern digital marketing.

The results of this report were based on data collected in the fourth quarter of 2016, from buyers and service providers of digital marketing operations services.

The HfS Research’s 2016 Blueprint Report for Digital Marketing Operations can be accessed here.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

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Hannah Unkefer
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