September 25, 2017

Accenture Interactive and Adweek Join Forces to Create the Digital Transformation Playbook

Content partnership announced at Advertising Week panel dedicated to “The Digital Transformation of Brands”

NEW YORK; Sept. 25, 2017 – Accenture Interactive is collaborating with leading advertising trade publication, Adweek, to create the Digital Transformation Playbook, a 10-month content series to inform and inspire today’s leading marketers. The content partnership will be announced today during Advertising Week at a panel discussion titled “The Digital Transformation of Brands,” which will take place at the Microsoft Bing Theater in Times Square at 5:15 pm.

Accenture Interactive and Adweek will kick off their partnership on a panel titled “The Digital Transformation of Brands” at Advertising Week on Monday.

The program will kick off in the October 30th edition of Adweek and will span print, online, newsletters, podcasts, live events and social media, including Twitter chats. Each month, a different chapter of the Playbook will be brought to life, addressing the questions that brand marketers have about Digital Transformation and offering actionable insights.

Roxanne Taylor, Accenture’s chief marketing & communications officer, said, “Experience is the new battleground. CMOs and their teams are increasingly being tasked to transform their marketing organizations through the lens of customer experience. Accenture Interactive, with its laser focus on creating and delivering the best customer experiences on the planet to catalyze business growth, is well positioned to help them in their transformation efforts, and is excited to work with Adweek to provide actionable advice and resources to chart their way forward.”

James Cooper, editorial director for Adweek, said, “As a trusted resource for today’s most progressive marketers, Adweek recognized the need to offer insight and guidance to marketers as they embark on their Digital Transformation journeys. When looking for a content partner to create the Digital Transformation Playbook, our top choice was Accenture Interactive, given Accenture’s reputation as the world’s leading digital powerhouse and depth of experience working with Global 1000 brands.”

The “Digital Transformation of Brands” panel will be led by James Cooper and will feature Olof Schybergson, CEO of Fjord (design and innovation from Accenture Interactive), Connie Fontaine, SVP of Dealer and OEM Relations at FordDirect, Anna Griffin, SVP of Corporate Marketing at CA Technologies and Susan Bidel, Senior Analyst at Forrester Research. The discussion will surface thought leadership on the most important macro trends transforming brand marketing, providing recent examples of modern marketing activations to help bring the definition of digital transformation to life.

About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. To learn more, follow us @AccentureSong and visit

About Accenture
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

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David LaBar
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