February 27, 2017

Accenture Brings to Life the Accenture Innovation Architecture at Mobile World Congress to Help Organizations Imagine and Invent the Future

More than 50 demonstrations of developing and delivering innovation-led disruption will be showcased

MOBILE WORLD CONGRESS, BARCELONA; Feb. 27, 2017 – Accenture (NYSE: ACN) is bringing to life the Accenture Innovation Architecture at Mobile World Congress to highlight the company’s innovation-led approach for helping clients develop and deliver disruptive innovations, and to scale them faster. The Accenture Innovation Architecture helps clients understand, experiment with, adopt and quickly scale new and emerging technologies.

“Mobile World Congress is one of the biggest innovation showcases of the year and we are taking this opportunity to demonstrate over 50 examples of how Accenture has delivered innovation and value to clients,” said Mike Sutcliff, group chief executive officer, Accenture Digital. “Through the Accenture Innovation Architecture, we are uniquely positioned to help organizations take advantage of technology disruptions and seize growth opportunities enabled by new digital innovations.”

An overview of Accenture’s innovation-led approach from
Paul Daugherty, Chief Technology and Innovation Officer

“The pace of technology change is accelerating and impacting organizations like never before,” said Paul Daugherty, chief technology & innovation officer, Accenture. “In today’s fast-changing digital environment, companies need to continually reinvent themselves for long-term success. So we are always looking ahead to anticipate what’s next by taking an innovation-led approach to help clients imagine and invent their futures.”

The Accenture Innovation Architecture combines capabilities from across the company and is built around six elements to help organizations at any stage of their digital transformation:

To arrange an appointment to see the Accenture Innovation Architecture in action at Mobile World Congress, please contact Joanna Vos.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital

Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Any third-party names, trademarks or copyrights contained in this document are the property of their respective owners.

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Joanna Vos
+ 44 7500 835588