September 20, 2016

Accenture Strategy Creates Symphonologie, the Music of Business, Enabled by Human Insight and Artificial Intelligence Technology

New symphonic experience inspired by the top stories in business and technology

PARIS; Sept. 20, 2016 – Accenture Strategy has created a symphonic experience enabled by human insight and artificial intelligence technology. Symphonologie will be performed tonight by a 50-piece orchestra for a private audience inside The Louvre Pyramid, accompanied by a galaxy-inspired data visualization created in real time and synchronized to the music of the orchestra.

Symphonologie is a symphonic experience – an original symphony performed with a data visualization – designed to reflect sentiment surrounding business and technology issues

Collaborating with a creative coder, an orchestral composer and a data visualist, Accenture Strategy created Symphonologie leveraging its knowledge of the issues disrupting business today and applying artificial intelligence techniques that draw upon natural language processing and machine learning. First, algorithms were used to analyze the sentiment surrounding current business topics – such as cybersecurity and Internet of Things – and translate it into melodic patterns. The patterns then served as inspiration for a three-movement symphony scored by an orchestral composer and a digital art piece that expresses the sentiment through a data visualization that will be generated in real time.

“To demonstrate powerful outcomes that live at the intersection of business and technology, we looked to another intersection: data and art,” said Mark Knickrehm, group chief executive – Accenture Strategy. “Symphonologie reveals, in a totally new way, the hopes, fears, ambitions and projections of today’s world of business. It’s a prime example of how strategy and technology together can unlock a new way to view the world.”

Symphonologie comprises three movements:

Today’s Symphonologie performance can be viewed live today at 2:15PM Eastern Standard Time on

About Accenture
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, visit

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Rachel Frey
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