July 20, 2016

Accenture Named a Leader in Worldwide Life Sciences Sales and Marketing Digital Transformation, According to IDC MarketScape

Clients rate Accenture highly for its technical capabilities and life sciences industry expertise

NEW YORK; July 20, 2016 – Accenture has been positioned as a Leader in the inaugural “IDC MarketScape Worldwide Life Science Sales and Marketing Digital Transformation Vendor Assessment” (doc #US40510716, July 2016) report.

The report assessed 13 professional services vendors that have leading experience in the area of digital transformation in life science sales and marketing. The assessment also included life science service vendors that transform sales and marketing operating models, leadership, work sources and collaboration, omni-channel optimization, and new ways of collecting, aggregating, and analyzing digital information. Click here for graphic.

“Digital transformation is occurring at a rapid pace in life science companies,” noted Michael Townsend, research manager for IDC Health Insights. “Great strides are being made to transform business processes at life science companies, leveraging digital competencies in areas such as cloud computing, mobility, social, and big data and analytics, and Accenture is well positioned to continue to be a leader in this space given their investment and strategies.”

Relative to other vendors discussed in the study and based on feedback from multiple customer references, Accenture was rated highly for its technical capabilities and life sciences industry experience. The report also highlights that Accenture has a significant number of engagements spread across North America, Europe, and Asia/Pacific.

“Our positioning as a worldwide leader of digital transformation in life sciences sales and marketing is a testament to our commitment to helping life sciences companies become more digitally enabled in an increasingly patient outcome-based and value focused environment,” said Shawn Roman, managing director Life Sciences Digital Customer at Accenture. “We have invested in building platforms, apps, analytics, methodologies and performance accelerators for life sciences sales and marketing organizations to help companies rethink commercial operations to improve customer engagement, brand performance and patient outcomes.”

Additional Life Science Sales and Marketing IDC MarketScape reports include:

Click here to learn more about Accenture’s Intelligent Commercial Solutions practice.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors.

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Cam Granstra
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