October 31, 2016
Accenture Acquires 2nd Road to Strengthen Strategy Capabilities in Australia and New Zealand
Acquisition will boost Accenture Strategy ability to envision new futures by breaking dependence on traditional approaches to strategy design
SYDNEY; Oct. 31, 2016 – Accenture (NYSE: ACN) today announced the acquisition of 2nd Road, an Australia-based strategic consultancy that specializes in infusing enterprise-wide innovation through design thinking methodologies into strategy creation. The acquisition will enable Accenture Strategy to combine the power of a strategic analytical thought process with the ability to craft breakthrough propositions and services through human-centered co-design. Together, this will give clients a competitive edge by enabling them to fundamentally re-imagine the future of their organizations.
Founded in 2002, 2nd Road provides consulting services in the areas of strategy, innovation and organizational systems to clients across multiple industries and sectors. The firm employs 22 strategists, designers and educators who apply strategic innovation and design thinking capabilities to deliver breakthrough strategy solutions.
“Business leaders in all industries are facing unprecedented levels of disruption and technology transformation, which is driving a sense of urgency to do things differently,” said Mark Knickrehm, group chief executive, Accenture Strategy. “The acquisition of 2nd Road boosts our ability to use innovation to co-create the future state for our clients and design the strategies that will drive real change for them.”
@AccentureStrat acquires @secondroad to boost strategic innovation capabilities #designthinking @Accenture_Aust
Luca Martini, managing director, Accenture Strategy in Australia, said, “Combining Accenture Strategy’s global capabilities and deep expertise at the intersection of business and technology, with 2nd Road’s innovation and design thinking powered approach to strategy, will help our clients get ahead of the transformation journey and gain competitive edge.”
2nd Road has built a powerful toolkit that helps turn creative thinking into accessible methodologies. At the heart of this approach lies The Thinking Wave – an end-to-end view of exploring a problem and finding a solution by highlighting the trajectory of fresh thinking that tough problems need.
“I founded 2nd Road because I saw rising demand for something fresh and different to conventional management practices, and I knew that by bringing together the power of analytics and creative thinking, I could fill a gap in the market,” said Tony Golsby-Smith, owner and chief executive officer of 2nd Road. “By joining Accenture Strategy, we will be able to take our approach to more organizations, serve our clients in new ways and provide more end-to-end solutions that they are increasingly seeking.”
Terms of the transaction were not disclosed.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, visit www.accenture.com/strategy.
About 2nd Road
2nd Road is a strategic innovation consultancy that offers a unique approach to strategy by applying design thinking methodologies to solve big problems. Its core strength is the mastery of deep design thinking capabilities that can help companies and leaders shape innovative strategies. 2nd Road’s approaches and methodologies are infused with design thinking which can be applied to a broad spectrum of issues across industries, sectors and levels of organisations. For more information, visit
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