October 09, 2015
Accenture Named a Leader in IDC’s MarketScape Worldwide Life Science Sales & Marketing
Strategic Consulting Assessment
NEW YORK; Oct. 9, 2015 – Accenture (NYSE:ACN) has been positioned as a Leader in an IDC Health Insights vendor assessment covering strategic consulting vendors across sales and marketing in the life science industry.
The report, “IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting 2015 Vendor Assessment” (#H1258970, September 2015), provides an assessment of the life science sales and marketing industry and market trends, comparing major vendors and assesses the criteria that are most important for life science companies to consider when selecting a service provider.
“In the midst of numerous product launches, a changing reimbursement model, and a wealth of new digital technologies and online/offline channels, life sciences companies are rethinking their traditional marketing and sales strategies and looking to new models to survive and thrive in the new world,” said Anne O’Riordan, industry managing director, Accenture Life Sciences. “We are very pleased to see that the IDC MarketScape’s independent assessment has reviewed our offerings and the value we are bringing to clients and once again positions us again as a Leader in this fast moving space.”
For the purposes of this report, strategic consulting includes all process design, system design, platform design, system selection assistance, go-to-market strategy, management consulting, regulatory compliance consulting, enterprise technology strategy or transformation, and other types of related strategic services. For the analysis, the IDC MarketScape divided potential key measures for success into two primary categories: strengths and challenges. The assessment includes client references. The IDC MarketScape evaluated 18 vendors for this assessment. Click here for graphic.
In designating Accenture as a Leader, the MarketScape looked at vendors that demonstrated:
- Deep, proven industry-specific expertise, with strong references;
- Willingness to provide dedicated resources on an ongoing basis across sequential projects to maintain acquired best practices;
- Capability to provide onshore/onsite resources.
In 2013, the IDC MarketScape released a similar sales and marketing vendor assessment in which Accenture was also positioned as a Leader.
Accenture has also been positioned as a Leader in two additional IDC MarketScapes this year:
- IDC MarketScape: Worldwide Life Science Sales and Marketing BPO 2015 Vendor Assessment” (#H1258820); September 2015
- IDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2015 Vendor Assessment” (#HI258425); August 2015
Click here to learn more about Accenture’s Life Sciences practice.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors.
Accenture is a global management consulting, technology services and outsourcing company, with more than 358,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$31.0 billion for the fiscal year ended Aug. 31, 2015. Its home page is www.accenture.com.
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