November 23, 2015
Accenture Interactive Chosen as Digital Agency of Record for L’Occitane Group in Brazil
Accenture Interactive to manage the digital environments of L’Occitane en Provence and L’Occitane au Brésil brands
SAO PAULO, Nov. 23, 2015 – Accenture (NYSE: ACN) has been chosen as the digital agency of record for L`Occitane en Provence and L`Occitane Au Bresil in the Brazilian market. Accenture Interactive, part of Accenture Digital, through its newly acquired digital agency, AD.Dialeto, will be responsible for the management and maintenance of all consumer-facing digital properties of the two brands for the international retailer of body, face, fragrances, and home products in Brazil.
“This agreement and the trust placed in our capabilities as digital agency of record reinforces our leading position for digital services in Brazil,” said Jose Goncalves, managing director of Accenture Interactive in Latin America. “L’Occitaine is a premium brand, and we’re thrilled to help them imagine and create new customer experiences that engage and delight their consumers.”
Philippe Jorge, managing director, Accenture Interactive and founder of AD.Dialeto, added, "To compete in a market as complex as Brazil’s, it is not enough to be creative. True digital transformation also requires strong industry expertise and deep insights into today’s digital consumers."
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.
About L’Occitane en Provence
Founded in 1976 in the region of Provence, France, L’Occitane en Provence is a pioneer in the use of natural essential oils and shea butter as a basis for the preparation of cosmetics. Present in more than 85 countries with about 2000 stores, the company arrived in Brazil in 1995 and today has more than 90 stores nationwide. The portfolio includes product lines for facial care, body, perfumes and products for the home.
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