February 27, 2015
Accenture Helps Leading Global Carmaker Deploy Future-Proof Platform for Connected Vehicle Services
NEW YORK; Feb.27, 2015 – Accenture (NYSE: ACN) has completed the design and deployment of a flexible backend platform that helps enable the BMW Group’s connected vehicle offering, ConnectedDrive.
The new “Business Integration Platform” (BIP) provides the product management, customer management, ordering and contract management capabilities for ConnectedDrive within the BMW Group, which includes the BMW, MINI and Rolls Royce brands.
The new ConnectedDrive Store enables customers to purchase services and apps directly from BMW Group for the first time. They can be bought from within the vehicle or through a portal. For the first time, customers can choose the services and service duration, according to their specific needs. Services are provisioned “over-the-air” into the vehicle in near real-time.
Using the new BIP, the BMW Group is able to add new services for ConnectedDrive customers through the product catalogue and increase the range of services in the future. The ConnectedDrive Store allows the sale of new services to existing customers depending on vehicle capabilities. It also enables used car buyers to tailor their vehicles’ ConnectedDrive services to their needs.
“Car-buyers want the latest consumer technologies and services integrated into connected vehicles, so the ability to add services in the future is very important,” said Roland Mayr, managing director in Accenture’s automotive practice. “Leading car companies that sell a range of connected vehicle services directly to customers gain a much closer relationship to their buyers, establishing a new sales channel.”
The new platform has been rolled out across 36 markets over a two-year period, with the store capabilities activated in Germany, Belgium and Luxemburg. The store roll-out in the remaining markets will be completed during 2015. After the US and China are launched this spring, two-thirds of the BMW Group car fleet will be provided with this feature.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
The Accenture Connected Vehicle Business Service provides onboard and connectivity solutions; telematics platform and data integration; and end-to-end services to automotive, heavy equipment companies, Tier 1 suppliers, telecommunications and insurance companies. Through the use of proprietary solutions and assets, Accenture designs, builds and runs range of technology services to improve the customer experience and create efficiencies in areas including real-time predictive monitoring and maintenance. Manufacturers can benefit from new streams of revenues generated by Accenture’s application of analytics, process improvement, program management and integration capabilities for third-party providers.
Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital.
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