September 09, 2015

Accenture Collaborates with Salesforce to Extend Its Accenture CAS Software Suite to the Cloud, Providing Consumer Goods Companies with a Single System for Trade and Marketing Operations

NEW YORK; Sept. 9, 2015 – Accenture announced today it is collaborating with Salesforce to extend the complete Accenture CAS software suite to the Salesforce1 Platform. By bringing the solution to the cloud it will combine the market leading suite of customer management and mobility software of Accenture CAS with the built-in mobile, social and analytics capabilities of Salesforce’s leading CRM and enterprise cloud platform.

Accenture and Salesforce will offer consumer goods companies a single system of engagement for sales and trade marketing processes. In the first phase of the rollout, which is scheduled for release in calendar year 2016, Accenture CAS Trade Promotion Management and Retail Execution products will be made available on the Salesforce1 Platform. This will enable consumer goods firms to leverage Salesforce’s leading CRM capabilities in sales, service, marketing and analytics.

“In an increasingly competitive environment, consumer goods companies need differentiating capabilities to win in-store and drive insight to action,” said Teo Correia, global managing director of Accenture’s Consumer Goods & Services industry group. “By building Accenture’s CAS software products on Salesforce’s leading cloud platform, we can help our clients enable direct digital connections with their customers and consumers through enhanced and integrated front-office capabilities.”

“The impending availability of the Accenture CAS software suite via the Salesforce1 cloud Platform offers some intriguing benefits to consumer products companies looking to enhance their front office capabilities; either as a way to broaden availability globally (traditional and modern trade) or to further integrate with field-based employees via mobile and advanced analytics tools,” says Simon Ellis, Program VP for IDC Manufacturing Insights.

“We’re excited about the opportunity this collaboration creates for our mutual customers,” said Tyler Prince, executive vice president, Worldwide Alliances and Channels, Salesforce. “It is an amazing validation of our industry-leading enterprise cloud and CRM platform. Having the world-class Accenture CAS products available on Salesforce will ultimately empower consumer goods companies to transform their front-offices.”

Accenture CAS, designed in collaboration with some of the world’s leading consumer goods companies, provides an integrated software suite that spans a company’s sales process and operations. By building on the Salesforce1 Platform, Accenture CAS will help new and existing clients to integrate mobile applications into their trade promotion retail execution systems; unify their front- and back-office information; and enhance their trade and sales activities.

Consumer goods companies will also have the option to adopt a hybrid approach, as Accenture continues to be committed to the ongoing development and innovation of the market-leading Accenture CAS products both on-premise and as a Software-as-a-Service (SaaS) cloud-based offering.

The collaboration is an extension of an existing strategic alliance between the two companies. Accenture has one of the largest pools of Salesforce certified consultants with business acumen, extensive industry capability and customer relationship management leadership for clients that have chosen cloud computing solutions. This includes more than 6,000 skilled personnel, more than 2,800 certified, six Salesforce Master designations and five Fullforce Solutions.

Accenture (NYSE: ACN) has been named a Salesforce Implementation Partner Leader in Forrester Research Inc.’s recent reportThe Forrester Wave™: Implementation Partners, Q2 2015.” This is the second time in which Accenture has been positioned as a leader in Forrester’s evaluation of Salesforce Implementation Partners. In this report, Accenture received the top score in the current offering category and received very high client satisfaction scores from references.

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About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is

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Caroline Douglas
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