August 28, 2015
Accenture Acquires AD.Dialeto to Expand its Digital Marketing Capabilities in Brazil
Acquisition nearly doubles Accenture Interactive footprint in market, increases its ability to serve clients throughout Latin America
SAO PAULO; Aug. 28, 2015 – Accenture (NYSE: ACN) has acquired AD.Dialeto, an independent Brazilian digital agency, strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. As a result of the acquisition, Accenture will enhance its ability to serve clients in the growing Latin American market with digital marketing and commerce services that help maximize a return-on-investment (ROI) of their digital programs. Terms of the transaction were not disclosed.
AD.Dialeto, led by Leo Cid Ferreira and Philippe Jorge, is a recognized player in digital marketing and commerce in Brazil, with a focus on campaigns that drive measurable results. In 2014, the agency was named Best Digital Agency elected by the largest e-retailers in Brazil at the eAwards.
Its team of creative, media, analytics and technical professionals helps companies transform their businesses through marketing performance. The agency provides end-to-end marketing services across strategy, media planning, search, mobile and social, through to digital commerce.
“Brazil represents a huge and rapidly evolving market for many of our global clients and our mission was clear – to help them reach their target customers in this increasingly connected market,” said Brian Whipple, senior managing director, Accenture Interactive. “In today’s world, marketing demands accountability, and AD.Dialeto has developed a tested formula for marketing ROI and a keen focus on performance at the core of its DNA. With AD.Dialeto, we’ve found the right company that is strategically and culturally aligned to best position our clients for success, not only for Brazil but for the rapidly growing Latin American market.”
José Gonçalves, leader for Accenture Interactive in Latin America, added that, “The addition of AD.Dialeto to our ecosystem here will enhance our digital customer capabilities, providing a true customer journey transformation to our clients.” In the beginning of 2015, Accenture Interactive also launched the Brazilian operation of its design studio Fjord.
Employees at work in the Sao Paulo office of AD.Dialeto
Sao Paulo-based AD.Dialeto has grown into one of the larger independent digital agencies in Brazil by headcount. The agency’s work is noted for its innovative strategies that generate results for a multi-national and local clients including B2W, Electrolux, Accor Hotels, Rossi Telhanorte and Serasa Experian.
Leo Cid Ferreira, president and chief executive officer of AD.Dialeto, added, “At AD.Dialeto, we’re passionate about using digital to achieve the best results for our clients, whether for branding, lead generation, sales, or profits. With Accenture we’ll be able to deliver performance-driven digital marketing and commerce services to an even broader set of clients, both nationally and across Latin America.”
Today’s news follows Accenture’s acquisition of Gapso, a Brazilian-based analytics company, last February. It’s part of Accenture Digital’s overall initiatives to strengthen its position in Brazil, and offer even more disruptive services to clients in Latin America.
Other markets have made similar investments: recently, Accenture acquired Chaotic Moon, a creative technology studio in Austin, Texas; Pacific Link, a set of independent digital agencies serving Greater China; and Brightstep, a Swedish provider of content and commerce solutions. These moves have strengthened and expanded Accenture’s end-to-end digital and marketing services for brand leaders and chief marketing officers globally.
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.
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