September 15, 2014

Expo Milano 2015 Official Mobile App Released by Accenture

Accenture provides strategy and technology services as EXPO 2015 Global Systems Integration Partner and enables digital experience for visitors

MILAN; Sept. 15, 2014 – Visitors to next year’s EXPO Milan 2015 can begin planning their visits now with a free mobile app developed by Accenture (NYSE:ACN). The EXPO Milano 2015 Official App offers information and exclusive content about the EXPO that will take place from May 1st to October 31st, 2015.

The EXPO 2015 app enables users to manage a personal profile where they can schedule their trip, purchase tickets and build a personalized agenda. Containing an interactive site map, Expo visitors will receive real-time alerts based on their location, event calendar selections, and daily news updates. The app will also provide on-site directions for events within the EXPO and will notify users of coupons or special offers that EXPO exhibitors or partners may launch during the event.

The solution is part of the wider strategy and technology services that Accenture is providing as EXPO 2015’s Global Systems Integration Partner. Accenture has designed and implemented a Service Delivery Platform to enable the seamless integration of all applications developed by EXPO 2015 partners in order to provide an integrated digital user experience. Among other services, the platform supports the e-ticketing system, data registration and management, and real-time revenue sharing management. It also makes it possible for EXPO exhibition partners to create innovative digital services and customized content based on users’ preferences using analytics.

The Expo Milano 2015 Official App has been developed to fit the needs and interests of the expected 20 million visitors and anyone interested in EXPO 2015 and its theme, “Feeding the planet, Energy for life”. The app will evolve to become a true ‘digital assistant’ that all visitors can use to live a highly customized and inclusive experience into the Smart City of EXPO 2015.

“EXPO Milano 2015 Official App is a key example and part of digital technologies and services Accenture is bringing to EXPO 2015 thanks to its unique set of strategy and digital competences,” said Marco Morchio, managing director of Accenture Strategy and project lead of the Global Official Partnership with EXPO 2015. “We’re proud of the value we are injecting into EXPO 2015, since this event represents a unique digital innovation opportunity for the community and will bring to life new services for people and businesses thereby contributing to future Smart City models.”

“We are very proud of the collaboration between Accenture and EXPO Milano 2015, , explained Giuseppe Sala, CEO of Expo 2015 Company and Commissioner of the Government of Italy for Expo Milano 2015. “Using the Official App, everyone can discover how to take part in the EXPO, plan their visit, and buy tickets. Today’s consumers rely on their mobile devices for everything. Our aim is to use technology to assist visitors and improve their knowledge of our EXPO theme ‘Feeding the Planet, Energy for Life’.

The EXPO Milano 2015 Official App is now available for smartphone and tablet PCs, and can be downloaded for free from Apple and Google stores.

For more details:

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 293,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is

Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at

# # #


Daniela Bracco
+ 39 335 1039417