February 27, 2014

Accenture Research Finds ‘Career Capital’ is Key to Success

Differentiated skills help professionals realize goals; vast majority embrace change

NEW YORK; February 27, 2014 – New Accenture research reports that more than 89 percent of female professionals around the globe and a similar number of male respondents believe building their “career capital” – those differentiated skills that define and advance their careers – is key to success in the workplace. The research, based on a survey of 4,100 male and female professionals in 32 countries, also found that professionals welcome change and are confident of their ability to succeed in the workplace.

Eighty-four percent of both women and men surveyed say they are working to increase their career capital in an effort to enjoy greater opportunities for growth, have the ability to influence decisions at work, increase their credibility among colleagues and peers and reach their goals (cited by 57 percent, 56 percent, 53 percent and 51 percent, respectively). Two out of three (67 percent) believe knowledge or competency in a particular area contributes the most to career capital.

The vast majority of professionals surveyed (91 percent) agree that the most successful employees will be those who can adapt to the changing workplace, and nearly as many (89 percent) report that they thrive on or don’t mind change. At the same time, three out of four respondents (75 percent) say they are equipped to succeed in the future.

“The focus on developing career capital helps engage and energize employees who will maintain a competitive advantage as they grow and reach their goals,” said Adrian Lajtha, Accenture’s chief leadership officer. “In this rapidly evolving business environment, leading companies will continue to sharpen and develop their peoples’ skills through innovative training and leadership development programs that prepare them for the future.”

Respondents made a number of predictions about women in the workforce, including:

“This noteworthy optimism about the progression of women in the workplace is significant for both employers and employees,” said Nellie Borrero, Managing Director, Global Inclusion & Diversity at Accenture. “Attracting, advancing and retaining women depends on providing an environment and culture that develops leaders, empowers women and enables them to thrive.”

The research also generated insights on a broad range of work-related topics, including:

Accenture will celebrate International Women’s Day in more than 40 countries, with a focus on Knowing and Growing your Career Capital.

Research methodology
In November 2013, Accenture conducted an online survey of 4,100 business professionals from medium to large organizations across 32 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Philippines, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States. A minimum of 100 respondents from each country participated, with the exception of Denmark, Finland, Norway and Sweden, where the combined number of respondents totaled 200. Respondents were split evenly by gender and were balanced by age and level in their organizations. The margin of error for the total sample was approximately +/-2 percent. A full report on the research, “Career Capital,” containing info graphics, analysis of regional trends and other key highlights is available at www.accenture.com/IWD2014.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. Through its Skills to Succeed corporate citizenship focus, Accenture is committed to equipping 500,000 people around the world by 2015 with the skills to get a job or build a business. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013.

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Stacey Jones
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Sam Hyland
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