December 03, 2013
Accenture Launches Integrated Digital Capability to Help Clients Accelerate GrowthThrough Digital Transformation
Accenture Digital brings together industry-leading digital marketing, analytics and mobility services across industries and geographic markets
Accenture’s Michael R. Sutcliff to lead Accenture Digital
NEW YORK; Dec. 3, 2013 – Accenture (NYSE: ACN) has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital will provide clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive, a recognized leader in providing digital services to chief marketing officers – Accenture Digital will help clients leverage connected and mobile devices; extract insights from data using analytics; and enrich customer experiences and interactions.
“Digital has fundamentally changed the way our clients operate – from how they interact with customers, citizens and suppliers, to how they manage their employees,” said Pierre Nanterme, Accenture’s chairman and CEO. “To achieve long-term success, every business must become digitally enabled. We have invested significantly in Accenture Interactive, analytics and mobility, and we are now launching an integrated, end-to-end digital capability to help our clients compete in this fast-changing business environment.”
Accenture Digital, which brings together 23,000 professionals, will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – to help clients integrate digital into all facets of their organizations and transform their businesses.
“Our ability to work seamlessly across the entire digital landscape, combined with the depth of our industry expertise and our broad global footprint, gives us a powerful competitive advantage,” said Michael R. Sutcliff, the newly appointed group chief executive – Accenture Digital. “We have assembled the right people, with the right skills and capabilities, to make Accenture the ‘go-to’ company for anything and everything digital.”
Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
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Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive, which is a key part of Accenture Digital, offers integrated, industrialized and industry-driven digital transformation and marketing solutions. Follow @AccentureSocial or visit www.accenture.com/interactive.
Accenture Mobility, now part of Accenture Digital, plans, implements and manages mobility solutions for businesses and public organizations from enterprise mobility strategies to connected product offerings. Based on deep industry insights and technical expertise, Accenture Mobility helps clients achieve growth and efficiency and manage successful transformations as they adopt the tools of a digital business. Find out more at www.accenture.com/mobility.
Accenture Analytics, part of Accenture Digital, delivers insight-driven outcomes at scale to help organizations improve their performance. With deep industry, functional, business process and technical experience, Accenture Analytics develops innovative consulting and outsourcing services for clients to help ensure they receive returns on their analytics investments. For more information, follow @ISpeakAnalytics and visit www.accenture.com/analytics.
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