February 13, 2012

Accenture Helps Deliver Improved Sales Operationsat Rotkaeppchen-Mumm Sektkellereien

Rotkaeppchen-Mumm Sektkellereien Goes Live with New Customer Management System Built on Accenture CAS Software Platform

KAISERSLAUTERN, Germany; Feb. 13, 2012 – Accenture (NYSE: ACN) announced today that its Accenture CAS software platform has been successfully implemented and is now in production at Rotkaeppchen-Mumm Sektkellereien, a leading sparkling wine company. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods industry.

Under the terms of the agreement, Accenture licensed its Accenture CAS software platform to Rotkaeppchen-Mumm Sektkellereien to help the winemaker and spirits producer to improve the efficiency and effectiveness of its sales operations. Accenture is also providing software maintenance services on an ongoing basis.

Rotkaeppchen-Mumm Sektkellereien selected the Accenture CAS software platform to help drive improved insights into the performance of its in-store promotions, and improve the effectiveness of its sales activities. This enhanced visibility has enabled Rotkaeppchen-Mumm Sektkellereien to increase sales and eliminate time-intensive administrative work undertaken by its sales team.

“During the selection process we were looking for a state-of-the-art sales force automation software product that could be easily implemented and deliver immediate results, and the Accenture CAS software platform was a clear choice,” said Andre Birrenbach, IT Director at Rotkaeppchen-Mumm Sektkellereien. “The results that have been delivered to date demonstrate that we made the right decision.”

“Rotkaeppchen-Mumm Sektkellereien chose the Accenture CAS software platform to achieve excellence in its sales operations,” said Henning Fromme, Accenture CAS product strategy and development lead. “The greater visibility and improved insights delivered by the Accenture CAS software have enabled it to benefit at every stage of its sales activities.”

Accenture CAS is one of several industry-specific software products that are designed to support high performing consumer goods & services businesses. Accenture CAS offers an integrated suite of retail execution and trade promotion management software, including direct store delivery, field service and trade promotion optimization and is part of the Accenture Software portfolio of products.

Earlier this year, Accenture received a “Strong Positive” – the highest possible rating given – in Gartner’s report entitled “MarketScope for Sales Force Automation in the Consumer Goods Industry”1 for its Accenture CAS solution.

[1] Gartner “MarketScope for Sales Force Automation in the Consumer Goods Industry” by Dale Hagemeyer, March 9th, 2011.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 244,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.

Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.

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Matt Samuel


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