August 03, 2011

L’Oreal U.K. Selects Accenture to Support its Field Sales Operations

- Accenture to license and implement its Accenture CAS software platform -

NEW YORK;August 3, 2011 – Accenture (NYSE: ACN) has been selected by L’Oreal U.K. to implement its Accenture CAS software platform in support of L’Oreal’s field sales operations in the U.K. and the Republic of Ireland (R.O.I.). Financial terms of the agreement were not disclosed.

Integrated with the back office, the Accenture CAS software, formerly known as CAS 8, will provide L’Oreal with a comprehensive and dynamic view of customer interactions, which will enable L’Oreal to maintain healthy collaborative relationships with its trading partners.

“We need a sales force automation application that can support the complexity of three different business divisions operating in two very different markets, and at the same time we need a cost-effective solution that is aligned with a market-sized IT budget,” said Graham Burchell, IT Director for L’Oreal U.K. “We chose Accenture CAS because we could see that their specialized consumer goods application matched the way we work today and want to work tomorrow”.

“Accenture CAS is the platform of choice for many leading consumer products companies to drive technology-enabled transformation programs,” said Stefan Joneck, who leads Accenture’s CAS software practice. “L’Oreal is a long-term client and the Accenture team is looking forward to supporting its U.K. and R.O.I. division field sales operations.”

In January 2011, Accenture acquired CAS, the leading provider of customer management and mobility solutions, to help consumer products companies sell more products more profitably. Accenture CAS offers an integrated suite of retail execution and trade promotion management software, including direct store delivery, field service and trade promotion optimization and is part of the Accenture Software portfolio of products.

Earlier this year, Accenture received a “Strong Positive” – the highest possible rating given – in Gartner’s report entitled “MarketScope for Sales Force Automation in the Consumer Goods Industry”1 for its Accenture CAS solution.

[1] Gartner “MarketScope for Sales Force Automation in the Consumer Goods Industry” by Dale Hagemeyer, March 9th, 2011.

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About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 223,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is

Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is

About L’Oreal

L’Oréal is the world’s largest beauty company; present in over 130 countries with 67,500 employees world-wide. The company had a turnover of 17.5 billion Euros in 2009. L’Oréal’s 3rd quarter, 2010 results showed a sales increase of 15%. L’Oréal is the only cosmetics group that is present in every distribution channel: mass market, hair salons, department stores and pharmacies. Its brand portfolio includes: L’Oréal Paris, Garnier, Maybelline, Soft Sheen Carson, Matrix, Redken, L’Oréal Professionnel, Kérastase, Shu Uemura Art of Hair, Vichy, Roger & Gallet, Inneov, La Roche-Posay, Lancôme, Yves St. Laurent Beauté, Biotherm, Kiehl’s, Shu Uemura, Armani, Cacharel Diesel, and Ralph Lauren fragrances. The company acquired The Body Shop in 2006.

The company has been present in the UK for more than 70 years and in 2009 celebrated its global centenary. Today, L’Oréal UK and Ireland is L’Oréal’s fourth largest subsidiary in Europe and the fifth world-wide. L’Oréal UK and Ireland is a major player in the UK cosmetics market with 67% of women in the UK using one or more L’Oréal products. In the UK and Ireland, L’Oréal employs over 3,000 people across five sites including: two distribution centres in Manchester; a centre in Nottingham; a centre in Dublin and the headquarters in Hammersmith, London.

L’Oréal UK and Ireland remains dedicated to supporting L’Oréal’s global commitment to sustainability and was a finalist in the 2009 RSPCA’s Good Business Awards. In 2009 the group renewed commitments to reduce greenhouse gas emissions to half of 2005 levels by 2015. The group was also listed by The Global Canopy Foundation as a UK leader in it’s 2009 Forest Footprint Disclosure Review. L’Oreal UK is recognised for its innovation in research and development and was referenced in a 2010 Economist Intelligence Unit Report on Innovation in the Recession. L’Oréal UK and Ireland remains committed to workplace diversity and hosted the 2009 Summix Conference encouraging ethnic diversity in the workplace.

2010 has marked a turning point in innovation for the UK professional hair care market as L’Oréal, in its centenary year, heralded a new era in salon colourants with the launch of INOA. The new system, developed by L’Oréal researchers, represents a huge qualitative leap for hairdressers. For the first time, hairdressers are able to deliver a wide range of shades and extremely precise colour results without ammonia or odour.

About the MarketScope

The MarketScope is copyrighted 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Matt Samuel


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