Carlsberg Engages in Application Services Contract with Accenture

COPENHAGEN; Jan. 19, 2011—Accenture (NYSE:ACN) and Carlsberg have agreed to a five-year contract for the provision of application services to the European operations of Carlsberg Breweries A/S.

Under the terms of the agreement, Accenture will support a range of application services in a co-sourcing agreement managed by Carlsberg. The services will support Carlsberg’s “Business Standardisation Programme” (BSP), which aims to enable future growth through the introduction of common business processes, and an enhanced ability to share best practices across its European operations.

Application services will be delivered in areas such as incident management and problem management, and a 7-step improvement process for incident/problem management. In addition, Accenture will support service validation, test management and request fulfillment.

The contract complements an agreement announced in April 2009 by Accenture and Carlsberg Breweries A/S, under which Accenture supports Carlsberg’s SAP and Microsoft software implementations in Europe, and the delivery of a common enterprise resource planning platform.

“The choice of Accenture to help us support BSP reflects their proven experience in delivering similar application services in the consumer products industry and the flexibility it offers in helping us to achieve the aims of our BSP,” said Kenneth Egelund Schmidt, Vice President CIO at Carlsberg A/S.

“This contract underlines Carlsberg’s drive for optimization and continuous improvement,” said Henrik Rasmussen, senior executive in Accenture’s Consumer Goods and Services practice. “The services to be implemented under this contract will help Carlsberg to benefit from a standardized delivery of application services, which is crucial to achieving high performance.”

The two companies will work together to deliver the services through Accenture’s Global Delivery Network, using one of Accenture’s centers in Hyderabad, India, and local service management at Carlsberg in Copenhagen, Denmark.

The application services that will be delivered will be based on the Information Technology Infrastructure Library (ITIL) version 3, which represents a first for the consumer products industry. ITIL is a series of documents, originally created by the Office of Government Commerce, a governmental department in United Kingdom, to help implement an efficient framework for IT Service Management.


About Carlsberg

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg, and Tuborg brands are among the six biggest brands in Europe. More than 43,000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2009, the Carlsberg Group sold more than 135 million hectolitres of beer, which is about 40 billion bottles of beer annually.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 211,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended August 31, 2010. Its home page is


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