Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

NEW YORK; Nov. 19, 2010 – Accenture (NYSE:ACN) has agreed to acquire CAS Computer Anwendungs-und Systemberatung AG (CAS), based in Kaiserslautern, Germany, a leading international provider of customer relationship management (CRM) and mobility software focused on retail execution and trade promotions for the consumer products industry. CAS is recognized by key industry analysts as a leader in the development and implementation of software solutions that are used extensively by many of the world’s major consumer product companies and can be deployed on all major mobile devices. Terms of the transaction were not disclosed.

The acquisition will enhance Accenture’s ability to help consumer products companies improve their in-store strategies through more effective and efficient retail execution. It also will build on the growing list of offerings of Accenture Software, which focuses on the development, maintenance and support of industry-specific, software-based solutions, with more than 40 software products today.

“The acquisition of CAS will build on Accenture’s ability to help our clients in consumer packaged goods achieve high performance in one of the most competitive areas in their industry – winning the ‘store shelf’,” said Fabio Vacirca, who leads Accenture’s Consumer Goods & Services industry practice in Europe and Latin America. “When combined with Accenture’s deep industry expertise and wide-ranging analytics capabilities, CAS’s software solutions will enable us to help these companies better serve retailers, which will ultimately strengthen the consumer shopping experience and positively impact sales.”

CAS’s 234 consultants and software development specialists have been responsible for more than 200 implementations in 30 countries and their capabilities complement Accenture’s strengths in the consumer products industry as well as in business analytics, marketing and sales management. Accenture intends to continue to use the CAS software product name and will manage the product suite within the Accenture Software business. CAS’s headquarters and development center in Kaiserslautern, Germany, will continue to focus on software solution development for the Consumer Goods and Services industry. CAS has additional locations in the United Kingdom, United States and Australia.

Stefan Joneck, founder and CEO of CAS, said, “We are very excited to be joining forces with Accenture, whose vast experience in consulting and technology services for the consumer goods industry – combined with global delivery and outsourcing capabilities -- will enable our industry-leading software solutions to be even more relevant to consumer products companies. We look forward to continuing to serve all of our existing customers both locally and globally, and to leveraging the Accenture network to increasing our access to many more clients around the world.”

The acquisition is subject to customary closing requirements and is expected to close within 60 days.

About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 204,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is

About CAS Computer Anwendungs-und Systemberatung, AG CAS, the leading provider of Customer Management and Mobility Solutions, helps Consumer Products companies sell more products more profitably. CAS offers an integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization. CAS serves leading brand manufacturers including Anheuser-Busch InBev, Campbell Soup Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestlé, R.J. Reynolds Tobacco Company and more.CAS has global headquarters in Germany and offices in the Americas, EMEA and AsiaPac. For further information please visit:

# # #


Anthony Hatter
+44 7810 756 138

Adrian Goodliffe
+ 44 7736 667995