Carlsberg Awards Consulting and IT Services Contract to Accenture

COPENHAGEN; April 6, 2009 — Accenture (NYSE: ACN) will provide Carlsberg IT with management consulting, systems integration, application development, application maintenance and program management services in Europe under a three-year contract. Carlsberg IT is a subsidiary of Carlsberg that delivers a wide range of business solutions to the Carlsberg Group across Europe. Financial terms of the agreement were not disclosed.

"The focus within Carlsberg on reducing operational costs and increasing business process standardization across our business requires a flexible IT organization with a global presence," said Kenneth Egelund Schmidt, vice president at Carlsberg IT. "Accenture’s proven track record in the consumer products industry and world-class managed application services capabilities assures us that entering this collaboration will provide Carlsberg with access to additional IT resources and know-how when and wherever needed, giving us the needed scalability."

Drawing on its global systems integration expertise, Accenture will help Carlsberg IT carry out SAP and Microsoft software implementations in Europe over the next three to five years to replace old legacy systems and implement a common enterprise resource planning platform, supporting standardized business processes and enabling future business growth.

The strategic collaboration will enable Carlsberg to meet future delivery demands by having a scalable IT organization. The agreement is designed to help Carlsberg:

“Carlsberg has a culture of quality, innovation and continuous improvement, and this program should help it to continue to deliver high performance,” said Henrik Rasmussen, a senior executive in Accenture’s Consumer Goods & Services practice. “The standardization of business processes and applications across functions and borders will help to create simplified and streamlined operations, enabling Carlsberg to respond quickly and effectively to the changing business environment.”

About Carlsberg IT Carlsberg IT A/S was established in March 2005 as a subsidiary to Carlsberg Breweries A/S. The company delivers a wide range of business solutions to the Carlsberg Group across Europe by delivering consultancy, development and support of IT solutions. Carlsberg IT works with the latest technology, primarily within SAP and Microsoft (Office and .net), and proven methodologies supporting more than 10.000 end-users in a complex IT environment.

About Accenture Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With more than 181,000 people serving clients in over 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. Its home page is



Christina Siewartz Nielsen
Carlsberg IT Communications
+45 2278 1692

Benedict Payne
+ 44 207 844 0440

Matt Samuel
+44 207 844 2055

Claus Wilkki
+45 2528 8094