Accenture and British American Tobacco Sign Five-Year Application Co-Sourcing Contract

Companies to collaborate on software design; Accenture to develop global applications

NEW YORK; July 13, 2009 — Accenture (NYSE: ACN) has signed a five-year application co-sourcing contract with British American Tobacco to help the company improve the design, development and implementation of information technology (IT) solutions for its business operations. Financial terms were not disclosed.

Under the agreement, Accenture and British American Tobacco will jointly design a wide range of applications for British American Tobacco’s functions, including finance, supply chain, sales and marketing, with Accenture developing these applications for global, regional and local use. The program will help British American Tobacco transform its solution delivery function into a global, simplified and standardized operation.

Accenture will deliver the co-sourced services through a joint application development center with British American Tobacco in Spain and through the Accenture Global Delivery Network, including the use of delivery centers in the Philippines and India.

“We believe that this co-sourced program will make us considerably more effective across our global enterprise,” said Craig Wallace, head of solution delivery at British American Tobacco. “Collaborating with Accenture on this program will greatly enhance our knowledge, skills and capabilities and enable us to more quickly reshape and transform solution delivery within our business. Accenture is arguably the leader in this field and brings world-class people, tools and assets, combined with a deep understanding of and close relationships with SAP and Siebel.”

Koen Van Bockstaele, a senior executive in Accenture’s Consumer Goods & Services practice, said, “This project will help British American Tobacco deliver IT solutions in a more focused, coordinated and efficient manner across its global operations. We look forward to helping the company significantly improve the speed of technology delivery and reduce the level of complexity in the process.”

Learn more about Accenture’s application development services and listen to the podcast or download the pdf to learn more about the costs and complexities of managing multiple application development and maintenance suppliers.

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About Accenture Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately 177,000 people serving clients in more than 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. Its home page is

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