Accenture and CAS Americans Join Forces to Improve Top-Line Growth in Consumer Packaged Goods Industry

New Solution Targets Costly Information Gaps and Process Inefficiencies

ATLANTA, May 8, 2000 - Accenture and CAS Americas today announced a strategic alliance that will dissolve long-standing barriers among consumer packaged goods manufacturers and retailers. Through a Web-based Customer Relationship Management (CRM) solution, the alliance will address process inefficiencies and information gaps that increase costs and inhibit top-line growth in the consumer packaged goods industry.

Accenture, a leading global management and technology consultancy, and CAS, the world’s leading provider of CRM solutions to the consumer goodsindustry, will enable these companies to integrate key sales processes through aWeb portal strategy for customers, suppliers, vendors and internal management needs.

The combination of Accenture’s strategic management and technology consulting skills with the CAS iFoundation series of products, offers consumer packaged goods marketing, sales and service departments an extendable, customizable, scalable platform, designed and architected from the ground up. One key benefit will be enabling manufacturers and retailers to collaborate real-time via the Internet to plan and negotiate promotional events.

As part of the newly formed alliance, Accenture and CAS are also teaming to create a consumer packaged goods laboratory in Atlanta. This environment will showcase the CAS iFoundation series of products and allow the companies to host executive workshops on the successful management of consumer packaged goods organizations in the eEconomy. The lab is expected to open this summer.

"Consumer packaged goods manufacturers spend $25 billion per year on trade promotions and generate true incremental revenues of only $2-4 billion," said Ralph Riedel, partner in Accenture’s Food and Consumer Packaged Goods industry practice. "We want to leverage eCommerce and its technology to make every customer encounter more valuable for them. Through joining forces with CAS, we can now offer a solution that fills in the cracks to provide a seamless, borderless trading environment."

"Partnering with an industry leader such as Accenture extends our strategy of maintaining the largest concentration of resources in the world focused on solving the challenges that consumer products companies face," said Greg Doyle, president and CEO at CAS. "With our Internet-based solution, we can break down the four walls of a consumer products company and enable it to improve its operating margins, lower its cost basis, increase communications and blur the boundaries of all trade channels."

About CAS Americas
CAS is the world’s leading provider of Customer Relationship Management (CRM) software for the consumer products industry. By providing a closed-loop chain that integrates seamlessly with ERP, supply chain management and other legacy systems, CAS has helped more than 170 customers to plan better, spend smarter and move faster than their competition. Its home page is


Alex Pachetti

+1 (917) 452 5519