Senior Executives Bullish on Growth Prospects for 2006, Accenture Survey Finds

“Competition” is Seen as Bigger Threat to Companies’ Success Than the “Health of the Global Economy”

NEW YORK; Jan. 23, 2006 – Three-quarters of senior executives in North America, Europe and Asia believe their companies and industries will grow in 2006, according to the results of an online survey released today by Accenture.

The annual survey, which identifies the business outlook and major concerns of more than 900 “C-suite” executives in the United States, the United Kingdom, Germany, France, Italy, Spain, Japan, Canada and China, also found that nearly four-fifths (78 percent) of companies will be hiring in the next six months either to fill crucial positions as they are vacated or to actively recruit new employees. In addition, nearly half (46 percent) of the companies expect to increase spending this year.

“The perception among C-suite executives that the global economy is getting stronger should be a hopeful indicator for global business,” said Mark Foster, chief executive of Accenture’s Products operating group. “As optimism for the global economic climate improves, top executives are more apt to focus on improving their own businesses by spending for programs that might have been curtailed or postponed and by hiring new employees to carry out their growth plans.”

Some other highlights of the survey:

The survey also asked respondents to identify what they believe to be the top threats to their company’s success in 2006. The chart below shows the percentage of respondents who selected specific threats.

Top 10 Perceived Threats to
Company Success
Percentage of respondents
selecting threats
1. The competition 72 percent
2. The health of the global economy 67 percent
3. Inability to attract and retain the best talent 60 percent
4. My company’s reputation 59 percent
5. Inability to develop new products/services 48 percent
6. Terrorism 39 percent
7. Low employee morale 39 percent
7. Compliance with govt. regulation 38 percent
9. Inability to focus on core competencies 37 percent
10. Instability of senior leadership 35 percent

About the Study
As part of an annual study to identify senior executives’ top concerns, Accenture conducted an online survey of 911 senior executives at many of the largest organizations around the world. Respondents represented all major industries and the public sector and included executives at the highest levels of senior management (“C-suite” executives) as well as heads of key functional areas, such as human resources. For this year’s study, fieldwork was conducted between September and December 2005. For more information on the survey, visit

About Accenture
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills, and technologies to help clients improve their performance. With more than 126,000 people in 48 countries, the company generated net revenues of US$15.55 billion for the fiscal year ended Aug. 31, 2005. Its home page is


Lisa Gordon-Miller

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