Accenture Positioned in the Leader Quadrant in CRM Service Providers in Europe and North America

NEW YORK, April 14, 2005 – Accenture is positioned in the "Leaders" quadrant in two new Gartner, Inc. reports on customer relationship management (CRM) service providers in Europe and North America.

A total of 21 consultants and service providers were analyzed in the recently published reports, "Magic Quadrant for North American CRM Service Providers, 2005" and "Magic Quadrant for European CRM Service Providers, 2005." Focusing on service providers that offer CRM consulting and systems integration capabilities, Gartner observes that projects carried out by these vendors require knowledge in business processes, function expertise, industry practices and technical competencies [1]. The vendors listed in the “Leaders” quadrant in both reports were able to bring these capabilities together successfully in conjunction with client teams.

“Accenture’s bottom-line purpose is to help our clients win the war for customers,” said John Freeland, managing partner of Accenture’s Customer Relationship Management practice. “Traditional CRM approaches often emphasized cost reduction to the extent that they compromised customer loyalty. We’ve taken a very different path to helping clients become high performers in customer management and marketing by focusing on the capabilities that cultivate exceptional loyalty among our clients’ most important customer segments, while improving overall customer acquisition and service costs.”

The Gartner reports noted that the evaluation and selection of a CRM service provider is one of the most important choices a company makes when it undertakes a CRM initiative. Relying heavily on client references for its research, Gartner reports that it develops the annual evaluation to assist enterprises with the selection of CRM providers that can effectively “assist in delivering a CRM initiative and enabling the achievement of overall CRM goals.”

About the Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2005 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. The analysis depicts how certain vendors measure up against criteria for that marketplace, as defined by the Gartner Group. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With more than 110,000 people in 48 countries, the company generated net revenues of US$13.67 billion for the fiscal year ended Aug. 31, 2004. Its home page is

[1] From Magic Quadrant for North America CRM Service Providers, 2005


Barbara Hohbach

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